via press release:
LIFETIME CONTINUES TO REGISTER GROWTH WITH
YEAR-ON-YEAR INCREASES FOR THIRD QUARTER 2015
Network Posts Jumps in Total Viewers, Women 25-54 and Adults 25-54 Versus Third Quarter 2014
LOS ANGELES, CA (September 29, 2015) – Lifetime continued to post year-over-year growth among key demographics this summer, registering a +2% jump among Total Viewers for Third Quarter 2015 versus Third Quarter 2014. Among Women 25-54, the network logged in a +8% increase, while also delivering a +3% gain in Adults 25-54 compared to 3Q’14, according to Nielsen Research. Additionally, in Women 25-54, Lifetime registered a +2% gain in September 2015 versus September 2014.
Lifetime ranked #4 among Women 25-54 for the quarter, its best overall quarterly rank in three years, as well as #4 in Women 18-49. Its #11 ranking with Adults 25-54 is its highest 3Q rank in five years, while among Total Viewers, Lifetime ranked #13, its highest rank for the quarter in two years.
The network’s strong growth in the quarter comes on the heels of its double-digit growth for the month of August, when Lifetime’s hit series Little Women: LA, Bring It!, Atlanta Plastic, Dance Moms, Project Runway and Devious Maids, alongside the original movie The Unauthorized Full House Story, resulted in double digit year-to-year growth for the month. Among Total Viewers, Lifetime locked in a +10% gain vs. August 2014; a +20% increase in Women 25-54, and a +16% jump with Adults 25-54.
Lifetime is a premier female-focused entertainment destination dedicated to offering the highest quality original programming spanning scripted series, nonfiction series and movies. As a result of the network’s aggressive programming strategy that has doubled the hours of its original programming, in 2014 the network reached its strongest ranking among the key Women 18-49 demo in six years and its youngest median age in 18 years. Lifetime Television®, LMN®, Lifetime Real Women® and Lifetime Digital™ are part of Lifetime Entertainment Services, LLC, a subsidiary of A+E Networks. A+E Networks is a joint venture of the DisneyABC Television Group and Hearst Corporation.