via press release:
LIFETIME TELEVISION TO LAUNCH NEW UNSCRIPTED SERIES THE FAIRY JOBMOTHER
Eight Episodes of Hour-Long Program Based on Studio Lambert’s
Hit U.K. Format to be Hosted by Career Specialist Hayley Taylor
Lifetime to Sneak Peek First Episode October 28 Following Project Runway Finale
Before Moving to Regular Time Period at 9:00 PM Thursdays
LOS ANGELES, CA (September 28, 2010) – With one of the most challenging economies in U.S. history, Lifetime Television brings relief to families who have struggled with unemployment with its new unscripted series, The Fairy Jobmother, featuring international career specialist, Hayley Taylor. Based on the popular British format and produced by Studio Lambert (Undercover Boss), The Fairy Jobmother will followTaylor each week as she assists severely job-challenged families with her no-nonsense and tough love tactics to motivate them to get back on the payroll. Lifetime will sneak peek the first of eight one-hour episodes at 11:00 PM (ET/PT) on Thursday, October 28, immediately following the Project Runway Season Eight finale. Beginning Thursday, November 4, The Fairy Jobmother will air in its regular time period of 9:00 PM (ET/PT).
Using her no holds barred approach, Taylor will help families by confronting the unspoken truths responsible for placing them into their current situations. Closely assessing every area of each family’s life – from relationship breakdowns to how they present themselves publicly and the homes they keep – Taylor will assist them face the harsh realities of why they are unemployed and get them back on the road to financial and emotional recovery. By the end of each episode, she transforms their lives, not only with the opportunity of employment on the horizon, but a different attitude towards themselves and their family members.
“This innovative series will help American families in need of assistance by motivating them to get back on track in an entertaining, constructive and effective way,” said Nancy Dubuc, President and General Manager of Lifetime Networks and HISTORY. “The Fairy Jobmother uniquely complements Lifetime’s unscripted strategy and will further strengthen our success among women Thursday evenings.”
Stephen Lambert (creator of Undercover Boss and Wife Swap) and Eli Holzman (Project Runway) serve as executive producers of The Fairy Jobmother. Shannon Keenan Demers (Big Brother) is executive producer and showrunner.
ABOUT HAYLEY TAYLOR
Hayley Taylor discovered her knack for passing along her expertise after experiencing firsthand the same challenges placed upon many of the families she helps. A hair-dresser turned stay-at-home mom, Taylor felt the financial and emotional strain on her family when her husband was laid off. Arguments and mounting debt ensued and she soon found herself losing her identity and self-confidence. Ultimately, Taylor decided to return to work by volunteering at a job training center. Her abilities in teaching and motivating people were quickly recognized, and within two months she was promoted to manager. Two years later, Taylor was approached to work for a company that specialized in training the unemployed, where she helped people overcome their professional barriers and move forward into gainful employment. Her training techniques and innovative methods caught the attention of the U.K.’s Channel 4, which included her in a three-part documentary series entitledBenefit Busters. Overnight, she became the talk of the nation and received an offer from the channel to host her own show, The Fairy Jobmother.
ABOUT STUDIO LAMBERT
Studio Lambert is a fast-growing independent television production company based in London and Los Angeles, specializing in creating and producing entertaining, non-scripted programs for the U.K., U.S. and international markets. Chief executive Stephen Lambert is responsible for ground-breaking programs in Britain and America, such as Wife Swap, The Secret Millionaire, Faking It and, most recently,Undercover Boss. The U.S. team is led by Eli Holzman, the former head and co-founder of Miramax Television, who created the award-winning hit Project Runway. Holzman also served as president of Ashton Kutcher’s Katalyst Films, where he developed and launched Beauty & the Geek. Studio Lambert is backed by All3Media, a global group of production companies and an international distribution company.
ABOUT LIFETIME TELEVISION
Lifetime Television is committed to offering the highest quality entertainment and information programming, and advocating a wide range of issues affecting women and their families. Lifetime Television®, Lifetime Movie Network®, Lifetime Real Women® and Lifetime Digital™ (which includes myLifetime.com, LMN.tv, Lifetime Games, Roiworld.com, DressUpChallenge.com, MothersClick.com
and LifetimeMoms.com) are part of Lifetime Entertainment Services, LLC, a subsidiary of A&E Television Networks, LLC. A&E Television Networks is a joint venture of the Disney-ABC Television Group, Hearst Corporation and NBC Universal.