via press release:
World Premiere of Original Movie Directed by Angela Bassett Delivers 4.5 Million Viewers,
Becoming Lifetime’s Most-Watched Telecast since FLOWERS IN THE ATTIC
Special BOBBY BROWN: REMEMBERING WHITNEY Delivers 4.1 Million Viewers;
WHITNEY HOUSTON LIVE: HER GREATEST PERFORMANCES Pulls in 3.2 Million Total Viewers
Lifetime to Encore Event Block Tonight Starting at 8:00pm ET/PT
LOS ANGELES, CA (January 19, 2015) – Lifetime’s primetime block Saturday evening surrounding the eagerly-awaited world premiere of the Lifetime Original Movie Whitney (#Whitney, #WhitneyMovie), directed by Golden Globe® Award winner and Academy Award® nominee Angela Bassett, and hour-long specials Bobby Brown: Remembering Whitney and Whitney Houston Live: Her Greatest Performances delivered Lifetime’s strongest Saturday in nearly a year.
Marking Bassett’s directorial debut, Whitney entertained 4.5 million Total Viewers, becoming the network’s most-watched telecast across all key demographics since Flowers in the Attic last January. In the 8:00pm time period, the film, starring Yaya DaCosta in the lead role and Arlen Escarpeta as Bobby Brown, also averaged 2.2 million Adults 25-54, 2.1 million Adults 18-49, 1.6 million Women 18-49 and 1.6 million Women 25-54.
An incredible 91% of the Whitney audience tuned in to watch the 10:00pm one-hour special, Bobby Brown: Remembering Whitney, an exclusive, no-holds-barred interview with Houston’s ex-husband about the couple’s powerfully intense relationship, delivering 4.1 million Total Viewers, 1.9 million Adults 25-54, 1.8 million Adults 18-49, 1.4 million Women 18-49 and 1.4 million Women 25-54.
At 11:00pm ET/PT, the special Whitney Houston Live: Her Greatest Performances brought in 3.2 million Total Viewers, 1.4 million Adults 25-54, 1.3 million Adults 18-49, 1.1 million Women 25-54 and 1.0 million Women 18-49. Whitney Houston Live: Her Greatest Performances, hosted by Clive Davis, Houston’s longtime mentor and creative partner, featured on-air footage of the icon singing her most enduring songs.
Whitney also struck a chord among social media, where it was the most tweeted-about program for the day and Lifetime’s second most tweeted-about program ever (source: Nielsen, 1/17/15). In search, Whitney Houston ranked number one on Google Trends for the day.
Lifetime will encore an event block this evening, starting with Whitney at 8:00pm ET/PT, Bobby Brown: Remembering Whitney at 10:00pm and the special Beyond the Headlines: Whitney Houston at 11:00pm.
Whitney chronicles the headline-making relationship between the iconic singer, actress, producer and model Whitney Houston and singer and songwriter Bobby Brown from the time they first met at the very height of their celebrity to their courtship and tumultuous marriage. Throughout it all, difficulties followed the superstar couple while they dealt with the overwhelming rewards and consequences of the fame and fortune created by Houston’s meteoric rise that would soon overshadow them both. Houston’s vocal performances in the film were sung by Grammy®-nominated and multiplatinum-selling entertainer Deborah Cox. The music featured in the film includes Houston’s hits “The Greatest Love of All,” “I’m Your Baby Tonight,” “I’m Every Woman” and “I Will Always Love You” as well as Brown’s “Every Little Step.” Produced by The Sanitsky Company, Whitney was executive produced by Larry Sanitsky (Betty & Coretta). Shem Bitterman (Betty & Coretta) wrote the script.
Lifetime is a premier female-focused entertainment destination dedicated to offering the highest quality original programming spanning scripted series, non-fiction series and movies. As a result of the network’s aggressive programming strategy that has doubled the hours of its original programming, in 2014 the network reached its strongest ranking among the key Women 18-49 demo in six years and its youngest median age in 18 years. Lifetime Television®, LMN®, Lifetime Real Women® and Lifetime Digital™ are part of Lifetime Entertainment Services, LLC, a subsidiary of A+E Networks. A+E Networks is a joint venture of the Disney-ABC Television Group and Hearst Corporation.