Liga MX

via press release:

LIGA MX ON UDN REGISTERS MORE VIEWERS THAN NBA ON NBA TV AND NHL ON NBC SPORTS NETWORK

 

Univision Deportes Delivers Most-Viewed Soccer Match on Television Regardless of Language for 2nd Straight Week


Univision Deportes aired 5 Liga MX matches last week, including the Guadalajara vs. Veracruz match which was the most-viewed soccer match of the week across all networks regardless of language.

 

The UniMás broadcast of Guadalajara vs. Veracruz on Sunday, February 15 at 6:00 p.m. ET delivered 1.1 million Total Viewers 2+ and 672,000 Adults 18-49, besting the top English Premier League matches last week on NBCSN, as well as NHL on NBC and UFC Fight Night on FS1, among others.  

·         In addition, the Guadalajara vs. Veracruz match out-delivered all four live NHL games on NBCSN last week, along with the lone NBA game on NBA TV.

 

Last week, in Total Day and primetime among Adults 18-49, UDN out-delivered MLB Network, Golf Channel, and Fox Sports 2, among others.

 

Liga MX is averaging 288,000 Total Viewers 2+ and 170,000 Adults 18-49 per game on UDN this season, increases of +7% and +2% among Total Viewers 2+ and Adults 18-49 vs. same time period during Apertura ’14 season. Liga MX delivers +24% more Adults 18-49 than NBA games on NBA TV, and +5% more than NHL games on NBC Sports Network.

 

Source: Nielsen, NPM, L+SD data

 

About Univision Deportes

Producing more than 10,000 hours of live sports across its platforms every year, Univision Deportes’ properties portfolio includes rights to 11 of the 18 teams within the Liga MX, the Mexican National Team, the U.S. Men’s National Team, Major League Soccer, Copa MX, Copa Centroamericana, Copa America 2016, the CONCACAF Gold Cup, the CONCACAF Champions League, the CONCACAF Men’s Under 17, the CONCACAF Men’s Under 20, the CONCACAF Women’s Under 17, the CONCACAF Women’s Under 20, the CONCACAF Futsal Championship, international friendlies, Liga de Ascenso, Liga Primeira de Portugal, and Formula 1®. Univision Deportes also provides comprehensive coverage on all the latest from the MLB, NBA, NFL and much more.

 

About Univision Communications Inc.

 

Univision Communications Inc. (UCI) is the leading media company serving Hispanic America. The Company, a leading content creator in the U.S., includes Univision Network, one of the top five networks in the U.S. regardless of language and the most-watched Spanish-language broadcast television network in the country reaching approximately 93% of U.S. Hispanic television households; UniMás, a leading Spanish-language broadcast television network reaching approximately 87% of U.S. Hispanic television households; Univision Cable Networks, including Galavisión, the country’s leading Spanish-language cable network, as well as Univision tlnovelas, a 24-hour cable network dedicated to novelas, Univision Deportes Network, a 24-hour cable network dedicated to sports, ForoTV, a 24-hour Spanish-language cable network dedicated to news, and an additional suite of cable offerings – De Película, De Película Clásico, Bandamax, Ritmoson and Telehit; Univision Television Group, which owns and/or operates 61 television stations in major U.S. Hispanic markets and Puerto Rico; Univision Radio, the leading Hispanic radio group which owns and operates 67 radio stations in 16 of the top 25 U.S. Hispanic markets and Puerto Rico; an Interactive network of online and mobile apps and products including UVideos, a bilingual digital video network serving Hispanic America, Uforia, a music application featuring multimedia music content, including over 65 radio stations, videos, exclusive digital channels and a custom radio offering with more than 25 million songs, Univision.com, the No. 1 most-visited Spanish-language website among U.S. online Hispanics, and Univision Partner Group, a specialized advertising and publisher network. UCI’s assets also include a minority stake in El Rey Network, a 24-hour English-language network founded by maverick filmmaker Robert Rodriguez, and a joint venture with Disney/ABC Television Network for Fusion, a news, pop culture and satire TV and digital network. Headquartered in New York City, UCI has television network operations in Miami and television and radio stations and sales offices in major cities throughout the United States. For more information, please visit www.Univision.net.

Posted by:Steve Baron

VP/Digital for TV station ownership group; Dad to young twins, runner, skier & spend a lot of times in airplanes.

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