via press release:
Logo’s Third Season Premieres of “RuPaul’s Drag Race” and “Untucked: RuPaul’s Drag Race” Rev Up Ratings on Monday Night
“RuPaul’s Drag Race” Scores 33% Increase Over Season Two Premiere with .4 Rating in Key P18-49 Demo
“Untucked: RuPaul’s Drag Race” Scores 50% Increase Over Season Two Premiere with .3 Rating in Key P18-49 Demo
Online Streams Show 14% Increase vs. Second Season Premiere Night
NEW YORK, NY, January 26, 2011 – Monday night’s 10PM season three premiere of “RuPaul’s Drag Race” on Logo burned ratings rubber, averaging a .4 rating in the P18-49 demo. This number represents a 33% increase over last season’s opener and is the highest rated telecast on Logo since the season two finale of “RuPaul’s Drag Race.” Additionally, the 90-minute, super-sized premiere tallied 449,000 total viewers tuning in to meet the new cast of 12 drag queen hopefuls who will fight it out to be crowned “America’s Next Drag Superstar.”
Maintaining the ratings momentum, the season premiere of the companion series “Untucked: RuPaul’s Drag Race” at 11:30PM crossed the finish line with a .3 rating in the P18-49 demo and 302,000 total viewers. This third season premiere marked an impressive 50% increase over last season’s opener.
“RuPaul’s Drag Race” franchises also saw significant increases online as streams on Monday 1/24 were 14% higher than they were the day of the show’s season 2 premiere. Show streams saw an even larger increase the day after the premiere with a 143% increase versus season 2. Fans were engaged all night long on the bi-coastal LogoTalk! party, logging the most social media posts of any RuPaul blog party to date.
“RuPaul’s Drag Race” rips up the runway with the only drag reality competition on television. Hosted by the world’s most famous drag queen, RuPaul, the series leaves viewers breathless from all the camp, glamour and hairspray fumes as 12 drag-testants battle for the title of “America’s Next Drag Superstar.” This season’s winner receives a prize package that includes a headlining spot on Logo’s Drag Race Tour, featuring cocktails perfected by ABSOLUT(R), a lifetime supply of Kryolan Professional Make-up and a cash prize of $75,000.
As a companion series and an instant fan favorite, “Untucked: RuPaul’s Drag Race” is an all-access pass to the drama that you didn’t see on the runway including: the backstage catfights, conflict, tears and secrets. One thing is for sure, the savvy ladies of season three came with one resounding goal – to win! The ever-present cameras continue to roll backstage in the “Interior Illusions Lounge” as the ladies unwind – and come unhinged. As the competition intensifies, some contestants devolve from “queen” to “mean.” Who will crack under the pressure of competing to become “America’s Next Drag Superstar?” RuPaul narrates as the trials and tribulations unfold in ten episodes of the new season.
“RuPaul’s Drag Race” and “Untucked: RuPaul’s Drag Race” are produced by World of Wonder Productions with Fenton Bailey, Randy Barbato, Tom Campbell, Chris McKim and RuPaul Charles serving as Executive Producers. In addition, Steven Corfe serves as Co-Executive Producer for “Untucked: RuPaul’s Drag Race.” Dave Mace and Pamela Post serve as Executive Producers for Logo.
* All on-air ratings data based on Live + SD Nielsen ratings. Online streaming numbers are based on Omniture data.
Logo is the world’s leading ad-supported cable, satellite, online, mobile and digital entertainment network from MTV Networks, a unit of Viacom (NYSE: VIA, VIA.B) for gays and lesbians, their families and friends. Launched in 2005, Logo’s cable channel is in more than 46 million homes across the United States and is complemented by a federation of online properties, including LogoTV.com, TripOutGayTravel.com, AfterEllen.com, AfterElton.com, 365Gay.com, DowneLink.com and NewNowNext.com. Logo’s content is distributed across all leading download-to-own, streaming and mobile services. The most influential brand for the most influential audience, Logo provides a mix of original and acquired entertainment as well as news, social networking and community building that are authentic, smart, fun, entertaining, and inclusive. Logo joins MTV Networks’ roster of popular and highly targeted brands which include MTV, Comedy Central, VH1 and Spike TV.
ABOUT WORLD OF WONDER
World of Wonder (WOW) was founded by Randy Barbato and Fenton Bailey and has created a library of branded properties across all platforms, including such well known films as “Party Monster,” “The Eyes of Tammy Faye,” “Inside Deep Throat” and television shows “Tori & Dean: Home Sweet Hollywood,” “Million Dollar Listing,” “RuPaul’s Drag Race,” “Fantasia for Real,” “The Fabulous Beekman Boys” and the entertainment blog The WOW Report (www.worldofwonder.net).