Macy's Thanksgiving Parade 2014

via press release:

  • NBC’s 9 a.m.-noon ET coverage of the 88th annual “Macy’s Thanksgiving Day Parade” averaged a 6.2 rating in adults 18-49 and 22.6 million viewers overall, making it the second most-watched “Macy’s” parade in the last 13 years, according to “fast national” “live plus same day” figures from Nielsen Media Research.
  • The 2014 “Macy’s Thanksgiving Day Parade,” hosted by Matt Lauer, Savannah Guthrie and Al Roker of NBC’s “Today,” retained 90% of last year’s record 25.2 million viewers, which was the event’s biggest average audience in People Meter history (since 1987).  The 22.6 million makes it the #2 “Macy’s Thanksgiving Day Parade” in total viewers since the 2001 coverage averaged 23.1 million.  In adults 18-49, the 6.2 rating retains 94% of last year’s 6.6, which was the parade’s highest since 2004 (6.7).
  • Both the 6.2 rating and the 22.6 million average viewership top every primetime non-sports telecast on the Big 4 networks so far during the 2014-15 television season.
  • From noon-2 p.m. ET that day, NBC’s coverage of “The National Dog Show Presented by Purina” delivered a 2.6 rating in adults 18-49, maintaining 100% of last year’s result and equaling the event’s highest in 11 years (since a 2.8 in 2003).  The 2.6 also equals the second-best “National Dog Show” rating in the event’s 13 years on NBC. 
  • In total viewers, “The National Dog Show Presented by Purina,” hosted by John O’Hurley and featuring the commentary of expert analyst David Frei, averaged 10.3 million viewers, to retain 97% of last year’s record 10.7 million, and making this the second-most-watched “National Dog Show” in its 13 years as a Thanksgiving Day tradition on NBC.


Posted by:TV By The Numbers

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