via press release:
“MARRIAGE BOOT CAMP: BRIDEZILLAS” RENEWED FOR A SECOND SEASON AFTER HELPING TO MAKE WE tv THE #1 WOMEN’S NETWORK FOR YOUNG WOMEN ON FRIDAY NIGHTS THIS SUMMER
NEW YORK, NY – August 1, 2013 – Just days after the completion of a successful first season, WE tv has given a second season greenlight to its hit summer series Marriage Boot Camp: Bridezillas. Produced by Thinkfactory Media, in cooperation with September Films, Marriage Boot Camp: Bridezillas pairs five previous Bridezillas and their husbands together in a single house to undergo intense couples counseling to try to save their marriages. WE tv has ordered 10 episodes to premiere in early 2014. Production begins in the fall.
“This has been a strong summer for WE tv, with solid ratings growth largely driven by Marriage Boot Camp: Bridezillas, which has really resonated with viewers,” said Kim Martin, president and general manager of WE tv. “We are excited to build on this momentum with an order for a second season of this popular show, which helped make WE tv the number one women’s network for young women on Friday nights this summer.”
The Marriage Boot Camp: Bridezillas season one finale last Friday night delivered 837,000 total viewers, 395,000 women 18-49 and 340,000 women 25-54.[i] The show demonstrated steady growth across its first season, with finale ratings up an impressive +46% from the 572,000 total viewers of the premiere. The full season reached nearly 6.4 million total viewers.[ii]
The success of the new series helped make WE tv the #1 women’s network on Friday nights among W18-49 and W18-34, and helped lead the network to deliver its best-ever second quarter in primetime, growing +28% among W25-54 and +27% among W18-49 over second quarter 2012.[iii] The show also generated strong social media activity throughout the season, ranking #1 on Bluefin for new episodes in primetime reality cable on Friday nights. On average the show ranked #5 on Trendrr throughout the entire season.
Throughout Marriage Boot Camp: Bridezillas, couples whose marriages are on a path to destruction undergo a two-week boot camp run by husband and wife counseling team, Jim and Elizabeth Carroll. During this intensive program, the counselors go head to head with the bridezillas and their mates, putting them through a progressive series of strategic exercises and drills designed to get at the root of what’s destroying their marriages and whether they can find peace and happiness together.
The executive producers for Thinkfactory Media are Adam Freeman, Adam Reed, Moriah Muse and Leslie Greif. Suzanne Murch is the executive producer for WE tv. Senior Vice President of Original Production and Development, Lauren Gellert, is the executive in charge of production for WE tv.