agent-carter-tv-show

via press note:

ABC Tuesday Prime (8-11pm – 6.2 million and 1.6/5 in AD18-49)Featuring the debut of Marvel’s Agent Carter and the return of Forever, ABC took second to CBS’ original Tuesday drama lineup in Total Viewers (6.2 million) and Adults 18-49 (1.6/5), beating Fox’s original lineup (4.0 million and 1.5/5). 

 

·         ABC marked its biggest audience on the night with regular programming since season premiere Tuesday in September – since 9/23/14. In addition, the Net was up over the year-ago night by 22% in Total Viewers and by 7% in Adults 18-49.

 

Marvel’s Agent Carter (8-10pm – 6.9 million and 1.9/6 in AD18-49): From 8-10pm, ABC’s debut of Marvel’s Agent Carter ranked a solid second to CBS’ original dramas (NCIS/NCIS: New Orleans) in Adults 18-49, beating Fox’s prime by 26% (Masterchef Junior/New Girl/The Mindy Project = 1.5/5).   The new ABC drama ranked #1 in the 2-hour time period among Men 18-34 (tie) and Teens 12-17.

 

·         ABC’s Marvel’s Agent Carter delivered the Net’s best Adult 18-49 rating in the 2-hour time slot with regular programming in more than a year – since 11/5/13.  In addition, Agent Carter was also up from the most recent airing of S.H.I.E.L.D. (5.3 million and 1.7/5 on 12/9/14), which was the show’s 2nd-strongest performance since its September premiere, in viewers (+30%) and young adults (+12%).

·         Carter was the most social series on broadcast last night with 104,053 tweets, making this the 2nd most social new drama series premiere for ABC, behind only to How to Get Away with Murder.

 

Forever (10-11pm – 4.9 million and 1.1/3 in AD18-49):   At 10pm, ABC’s Forever held steady with its most recent original 4 weeks ago in Adults 18-49 (1.1/3).  Forever was up from the debut of Killer Women in the hour on the same night last year (4.0 million and 0.9/2 on 1/7/14) by 23% in Total Viewers and by 22% in Adults 18-49.

 

 

·         On two of its November Sweep telecasts in the Live + 7 Day numbers (weeks of 11/10/14 and 11/17/14), Forever doubled its L+SD Adult 18-49 rating (+100%) for its biggest-ever playback lifts

Posted by:Steve Baron

VP/Digital for TV station ownership group; Dad to young twins, runner, skier & spend a lot of times in airplanes.

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