via press release:

S.H.I.E.L.D. and Forever Hit Playback Highs:  Based on the most recent week of Live + 7 Day data (w/o 11/10/14), ABC’s Forever doubled its L+SD Adult 18-49 rating (+100%), growing to a 2.0 rating in L+7 and Marvel’s Agents of S.H.I.E.L.D. catapulted +93% over its first-reported L+SD rating to deliver a 2.9 rating in L+7 (up from a 1.5). Both series scored their largest-ever playback increases among Adults 18-49.


Live + Same Day Fast Affiliate Results:


ABC Tuesday Prime (8-11pm – 5.8 million and 1.7/5 in AD18-49):  ABC ran in a virtual tie for #1 on Tuesday in Adults 18-49 with NBC’s original lineup of The Voice and Chicago Fire (1.7/5 vs. 1.8/5).


Toy Story that Time Forgot (8-8:30pm – 6.8 million and 1.9/6 in AD18-49):  At 8pm opposite The Voice, ABC’s premiere of Toy Story that Time Forgot took second in Adults 18-49 (1.9/6) to deliver a season high in the half-hour.  In addition, the Disney special dominated the slot with Kids 2-11 and posted the Net’s highest rating in the half-hour in 2 years – since 11/27/12.    


A Charlie Brown Christmas (8:30-9pm – 6.8 million and 2.1/6 in AD18-49):  Building on its lead-in at 8:30pm, ABC’s annual encore of A Charlie Brown Christmas took second to The Voice in Adults 18-49 to earn a season high in the time period. The Christmas PEANUTS special increased 11% from last year’s telecast in Adults 18-49 (1.9/5 on 12/02/13). 


Marvel’s Agents of S.H.I.E.L.D. (9-10pm – 5.3 million and 1.8/5 in AD18-49): On its return after the prior week’s preemption for the Dancing Finale, ABC’s Marvel’s Agents of S.H.I.E.L.D. was up by double digits in Total Viewers (+15% – 5.3 million vs. 4.6 million) and Adults 18-49 (+13% – 1.8/5 vs. 1.6/5) to earn its best numbers since its season premiere 10 weeks ago – since 9/23/14.  From 9-10pm, S.H.I.E.L.D. ranked #1 in Adults 18-49, beating original comedies on Fox by 50% (New Girl/The Mindy Project = 1.2/3) and NBC by 50% (Marry Me/About a Boy = 1.2/4).



Forever (10-11pm – 5.2 million and 1.2/4 in AD18-49):   At 10pm, ABC’s Forever surged over its most recent telecast two weeks ago in Total Viewers (+18% – 5.2 million vs. 4.4 million) and Adults 18-49 (+20% – 1.2/4 vs. 1.0/3), earning an 8-week high in viewers and equaling a 9-week high in young adults – since 10/7/14 and 9/30/14, respectively.  Season to date, Forever is improving its hour for ABC by 105% in Total Viewers (7.6 million vs. 3.7 million) and by 73% in Adults 18-49 (1.9/6 vs. 1.1/3).

Posted by:TV By The Numbers

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