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via press release:
May Sweep-to-Date, UniMás is the No. 2 Spanish-Language Network on Saturday, Outperforming Telemundo

UniMás Ranked as the No. 2 Spanish-Language Network on Sunday Night, Delivering More Adults 18-49 and Young Adults 18-34 Viewers than Telemundo

UniMás Broadcast Prime Highlights – Week of May 11, 2015 to May 17, 2015

· UniMás is the No. 2 Spanish-language network on Saturday night during May Sweep-to-date, outperforming Telemundo. During the sweep, UniMás is averaging +15% more Total Viewers 2+, +11% more Adults 18-49 and +9% more young Adults 18-34 compared to Telemundo.
– Season-to-date, UniMás outperforms Telemundo as the No. 2 Spanish-language network during Saturday primetime with Total Viewers 2+ (+22%), Adults 18-49 (+17%) and young Adults 18-34 (+9%).

· UniMás ranked as the No. 2 Spanish-language network last Sunday night, out-delivering more Adults 18-49 (+3%) and young Adults 18-34 (+9%) viewers than Telemundo.
ü UniMás kicked off Sunday prime with a Liga Mexicana soccer match between Atlas and Guadalajara. The 7 p.m. match averaged more Adults 18-49 (960,000) and Adults 18-34 (465,000) viewers than Telemundo?s entire prime lineup including ?La Voz Kids.?

· Airing during the 8 p.m. hour (M-F), UniMás? feature films grew their audience compared to the prior week among Total Viewers 2+ (+22% to 485,000), Adults 18-49 (+11% to 237,000) and young Adults 18-34 (+23% to 107,000).

· Versus a week ago, the 9 p.m. series ?Fugitivos? also built its viewership among Total Viewers 2+ (+22% to 310,000), Adults 18-49 (+13% to 157,000) and young Adults 18-34 (+13% to 68,000).

· Week-to-week, UniMás? 10 p.m. dramatic series ?El Cartel de los Sapos? grew its Total Viewers 2+ (+2% to 196,000) and young Adults 18-34 (+4% to 48,000).

· UniMás, on average, delivered more viewers than the combined audience of Estrella, Azteca and MundoFox among Adults 18-49 (+14%) and young Adults 18-34 (+40%).

Source: The Nielsen Company, NPM (05/11/2015-05/17/2015) and Prior Week (05/04/2015-05/10/2015). (Mon-Sat 8pm-11pm/Sun 7pm-11pm), Live+SD. May Sweeps to-date (4/23/15-5/17/15). Program ranking excludes program with duration

Posted by:Steve Baron

VP/Digital for TV station ownership group; Dad to young twins, runner, skier & spend a lot of times in airplanes.

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