via press release:




The #1 Hip Hop Themed Telecast on Television Drew in 4.1 Million Viewers and is the #1 BET HIP HOP AWARDS in BET’s History


3.3 Million Viewers and 2.9 Million Viewers Respectively Watched the Premiere Back-to-Back Episodes of BET’s Newest Sitcom REED BETWEEN THE LINES


Every original series launched on BET in 2011 has averaged more than 1 million total viewers


BET HIP HOP AWARDS Ranks #1 Social TV Program on Cable


NEW YORK—October 12, 2011—BET reigned supreme with a night of incredible programming drawing in millions of viewers for the premiere of the BET HIP HOP AWARDS and REED BETWEEN THE LINES. On Tuesday, October 11 theBET HIP HOP AWARDS 2011 premiere telecast at 8:00 P.M.* drew in 4.1 million viewers among 2.6 million households garnering a 2.91 coverage rating making this the #1 BET HIP HOP AWARDS in BET history and the #1 Hip Hop themed telecast on TV for the past six consecutive years. REED BETWEEN THE LINES, BET’s newest sitcom, launched on October 11 at 10:00 P.M.* with back-to-back premiere episodes to an incredible 3.3 million viewers among 2.3 million household and 2.9 million viewers among 2.0 million households respectively.


The BET HIP HOP AWARDS 2011 posted double-digit gains compared to the 2010 telecast with double-digit gains among adults (up 16%). Currently, this is the #1 BET telecast for the 2011-12 season and the back to back premiere episodes ofREED BETWEEN THE LINES   are BET’s best original series telecasts ever in fourth quarter. The REED BETWEEN THE LINES premiere episodes are also the top two cable sitcom telecasts this season among total viewers. To date, every original series launched on BET in 2011 has averaged more than 1 million total viewers.


On the digital side, the BET HIP HOP AWARDS 2011 garnered a powerful response from its audience. According to, the BET HIP HOP AWARDS 2011 was the #1 social TV program on cable for October 11 with 1.5 million interactions. Top trending topics on Twitter were traced back to the telecast’s explosive cyphers including “HI RIHANNA,”  “SHADY 2.0” and “#TWITTERCYPHER.” The BET HIP HOP AWARDS 2011 also set a record for traffic, which was up 70% compared to last year’s broadcast.


*All times EST

Source: The Nielsen Company. Live + Same Day data.


About BET Networks

BET Networks, a subsidiary of Viacom Inc. (NYSE: VIA, VIA.B), is the nation’s leading provider of quality entertainment, music, news and public affairs television programming for the African-American audience. The primary BET channel reaches more than 90 million households and can be seen in the United States, Canada, the Caribbean, the United Kingdom and sub-Saharan Africa. BET is the dominant African-American consumer brand with a diverse group of business extensions:, a leading Internet destination for Black entertainment, music, culture, and news; CENTRIC, a 24-hour entertainment network targeting the 25- to 54-year-old African-American audience; BET Digital Networks – BET Gospel and BET Hip Hop, attractive alternatives for cutting-edge entertainment tastes; BET Home Entertainment, a collection of BET-branded offerings for the home environment including DVDs and video-on-demand; BET Event Productions, a full-scale event management and production company with festivals and live events spanning the globe; BET Mobile, which provides ringtones, games and video content for wireless devices; and BET International, which operates BET in the United Kingdom and oversees the extension of BET network programming for global distribution.

Posted by:TV By The Numbers

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