via press release:
NEARLY 1 MILLION VIEWERS TUNE IN TO SERIES PREMIERE OF MOBSTEEL ON NBCSN; NEW EPISODE AIRS TONIGHT AT 10 P.M. ET ON NBCSN
Mobsteel, NBCSN’s new automotive reality series which debuted on Sunday evening (6:10-7:10 p.m. ET) following NASCAR Sprint Cup Series racing from Michigan, averaged 965,000 viewers to become NBCSN’s most-watched original series premiere to date. Viewership was up 54% vs. NBCSN’s average post-Sprint Cup Sunday programming. The show delivered a 0.62 HH rating.
Mobsteel follows founder Adam Genei and his team of custom-car specialists, including his wife Pam Genei, as they restore vehicles ranging from the finest relics of the American automotive boom, to an old International Harvester Loadstar, and much more. Mobsteel is an existing custom-car shop that was founded more than 10 years ago, using vintage parts and Detroit steel to bring these ancient American cars back to life.
New episodes will air Wednesdays at 10 p.m. ET, including tonight’s episode which will highlight the restoration of a 1963 Lincoln Continental. In addition, NBCSN will air an encore presentation of Sunday’s premiere tonight at 9 p.m. ET.