via press release:

Monday Night Football Helps ESPN Win the Night among Key Male and Adult Demos


Last night’s Monday Night Football game – a Pittsburgh Steelers’ 27-24 victory over the Tennessee Titans – helped ESPN win the night across all broadcast and cable networks among all key male and adult demos. The game was the top telecast across all networks in those same categories.


The game averaged an 8.1 household US rating; 9,446,000 households; and 12,766,000 viewers (P2+), according to Nielsen. The game peaked from 10:15-10:30 p.m. with a 9.0 rating and 14,106,000 viewers.


In Pittsburgh, the game delivered a 12.8 rating on ESPN and a 25.5 on WTAE-ABC, for a combined 38.3 rating in the market. In Nashville, the game delivered a 9.5 rating on ESPN and a 17.0 on WKRN-ABC, for a combined 26.5 rating in the market.

The top 10 metered markets (in addition to those of the competing teams) included: Las Vegas (14.4), New Orleans (13.4), San Diego (13.1), Sacramento (12.9), Baltimore (12.7), Norfolk (12.0), West Palm Beach (10.8), Seattle-Tacoma (10.6), Columbus (10.6), and Phoenix (10.5).


Through the first 11 weeks (12 games), ESPN’s Monday Night Football is averaging an 8.4 household US rating; 9,811,000 households; and 13,573,000 viewers.


MNF on ESPN Deportes

Last night’s Steelers-Titans telecast on ESPN Deportes, ESPN’s Spanish-language sports network, averaged a 0.3 Hispanic Household US rating with 49,000 Hispanic Household impressions, and 66,000 Hispanic P2+ impressions.


Season-to-date, MNF on ESPN Deportes is averaging a 0.4 Hispanic Household US rating (a 33 percent gain) with 59,000 Hispanic Household impressions and 84,000 Hispanic P2+ impressions, increases of 51 percent and 47 percent, respectively.


ESPN Digital

The Steelers-Titans game had an average minute audience on WatchESPN of 93,000, up 14 percent compared to Patriots-Panthers in Week 11 last season, which logged WatchESPN’s third highest MNF audience the previous year. Additionally, the game drew 283,000 unique viewers and 17 million total live minutes viewed, up 23 percent and 8 percent, respectively.


In addition, ESPN’s NFL coverage on digital platforms on Sunday engaged an average minute audience of 658,000, up 15 percent for the same week last year. Across the web and app, ESPN Fantasy Football accounted for 40 percent of ESPN’s total digital audience for the day, with an average minute audience of 334,000, up 42 percent over Week 11 last year. The ESPN Fantasy Football app had 5.1 million unique visitors on Sunday, up 25 percent over last year.


Next Week: Joe Flacco and Baltimore Ravens vs. Drew Brees and New Orleans Saints on MNF


Next week, ESPN’s MNF returns when Drew Brees and the New Orleans Saints host Joe Flacco and the Baltimore Ravens, Nov. 24 at 8:15 p.m. ET (kickoff at 8:30 p.m.).

Posted by:TV By The Numbers

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