via press note:
Below are Live + 7 audience performance highlights for Turner Broadcasting for the month of February and the week of Feb. 16-22, 2015.
Turner Broadcasting’s TBS and Adult Swim both ranked among basic cable’s Top 5 networks for the month of February in primetime delivery of adults 18-49 and among the Top 3 networks in delivery of adults 18-34.
In total day, Adult Swim ranked as basic cable’s #1 network in total day delivery of adults 18-34 and adults 18-49, with TBS ranking among the Top 3 networks with adults 18-49. And Cartoon Network ranked as basic cable’s #1 network for total day (6a-8p) and early prime delivery of all targeted boy demos.
And on the sports front, Turner Sports’ coverage of NBA All-Star Game ranked as the #1 sporting event on basic cable in February, drawing a combined audience of 7.4 million viewers for the TNT and TBS simulcast.
Adult Swim won the month of February as basic cable’s #1 network in delivery of adults and men 18-24, 18-34 and 18-49.
FishCenter (Monday-Friday, 4a) was the #1 program in its time period among all key adult demos.
On Friday, Newsreaders (12a) ranked as basic cable’s #1 in its time period for the month among all targeted adults, and men 18-24 and 18-34.
On Friday, Feb. 20, the special presentation of Bagboy (12:30a) won its timeslot among adults and men 18-24 and 18-34.
Cougar Town scored a combined audience of 3.5 million viewers in Live + 7 delivery for its Feb. 17 episode and encores, a +37% jump compared to the prior week’s episode. In key demos, the show garnered 2.0 million adults 18-49 (+28% vs. the prior week) and 935,000 adults 18-34 (+42%). Across TBS’s multiple platforms, Cougar Town is reaching an average of 2.9 million viewers per episode in its sixth and final season.
TBS’s King of the Nerds drew a combined audience of 1.9 million viewers in Live + 7 delivery for its Feb. 20 episode and encore telecasts, including 1.2 million adults 18-49. It grew +5% among adults 18-34 compared to the prior week, with a delivery of 552,000. Across all of TBS’s television, digital, and mobile platforms, the series is so far reaching an average of 2.7 million viewers per episode.
Turner Sports’ coverage of NBA All-Star Game ranked as the #1 sporting event on basic cable in February, drawing a combined audience of 7.4 million viewers for the TNT and TBS simulcast. TNT’s presentation of State Farm All-Star Saturday Night came in second among sporting events, with 6.4 million viewers.
Collectively, NBA All-Star Game and State Farm All-Star Saturday Night content published across Turner’s NBA on TNT and NBA TV accounts via Facebook and Twitter reached a gross of more than 150 million interactions from fans and followers and generated more than 25 million video views. Over the course of the weekend, NBA All-Star events airing across Turner networks were the most-discussed programming across all of television, according to Social Guide.
NBA All-Star content also propelled growth across live video streams, including Turner’s TV Everywhere platforms, with increases of nearly +90% for State Farm All-Star Saturday Night and more than +50% for the NBA All-Star Game.
For the month of February, Cartoon Network was basic cable’s #1 network in total day among all targeted boy demos and #2 among kids 9-14. Total day delivery grew year over year among kids 2-11 by +15%, kids 6-11 by +23%, and kids 9-14 by +19%.
Cartoon Network was the #1 destination among all key kids on Thursday Nights. Adventure Time was the #1 program for the day among kids 6-11 and boys 2-11, while Regular Show was #1 among kids 9-14 and boys 6-11 and 9-14. Amazing World of Gumball (5p), Teen Titans Go! (6p) and Steven Universe (6:30p) ranked #1 in their respective time periods among all targeted kids and boys.
Saturday Morning saw double-digit year-to-year gains across all key kids & boys, ranging from +29% to +59%. Sonic Boom (7am) ranked #1 in its time period among boys 6-11 & 9-14, while also improving by double-digits year-to-year across all targeted demos.
The Feb. 17 winter premiere and encore of TNT’s hit drama Rizzoli & Isles drew a combined audience of 7.7 million viewers in Live + 7 delivery, with 2.8 million adults 25-54. Combined with multiplatform viewing included, the winter premiere of Rizzoli & Isles has reached 10 million viewers. With its strong premiere performance, Rizzoli & Isles ranked as one of basic cable’s Top 3 original dramas among total viewers and adults 25-54 for the month of February.
TNT’s investigative series Cold Justice drew a combined delivery of 2.8 million viewers in Live + 7 delivery for its Feb. 20 episode and encore. The show scored growth in key demos, with 1.2 million adults 25-54 (+2% vs. the prior week) and 936,000 adults 18-49 (+8%). So far this season, Cold Justice is reaching an average of 3.8 million viewers per episode across all of TNT’s television, digital and mobile platforms.
The Feb. 19 episode of truTV’s hit series Impractical Jokers scored 1.9 million viewers in Live + 7 delivery and ranked as one of ad-supported cable’s Top 3 program in its timeslot with women 18-49 and women 18-34 and one of the Top 5 ad-supported cable shows in its timeslot with adults 18-49 and adults 18-34. It was also a Top 10 finisher in its timeslot with male demos and total viewers.
The Feb. 17 episode of truTV’s popular series Hack My Life displayed solid growth among adults 18-49 (+25%), men 18-49 (+6%), and total viewers (+22%), compared to the previous week. Hack My Life also scored its second youngest audience since its Jan. 6 premiere, with a median age of only 29.
truTV’s Breaking Greenville delivered strong increases across the board with its Feb. 19 episode, including adults 18-49 (+71%), adults 18-34 (+90%), men 18-49 (+29%), men 18-34 (+41%) and total viewers (+26%). The show brought in its youngest audience ever, with a median age of 30.