via press release:
MTV VIEWERS TO DECIDE THE NOMINEES FOR THE “2011 MTV MOVIE AWARDS”
Voting In 13 Returning and Brand-New Categories Begins Today, March 22nd
at 12p.m. ET/9a.m. PT at MovieAwards.MTV.com
20th Annual “MTV Movie Awards” To Air LIVE Sunday, June 5th at 9p.m ET/8p.m. C
From the Gibson Amphitheatre in Universal City, CA
NEW YORK, NY (March 22, 2011) – MTV today announced viewers will again decide the nominees for the “MTV Movie Awards.” Voting for the “2011 MTV Movie Awards” starts today, March 22nd and goes through Tuesday, April 5th. Fans can log onto MovieAwards.MTV.com to vote in 13 categories for their favorite films, superstars and movie moments to be included in the final list of nominees during the May 3rd – June 4th winner voting period. Honoring its tradition as one of the most outrageous and distinctive televised awards shows, this year’s 20th anniversary ceremony will feature the brand new category “BEST LINE FROM A MOVIE.” The 20th annual “2011 MTV Movie Awards” will air LIVE on Sunday, June 5th at 9p.m. ET/8p.m. C from the Gibson Amphitheatre in Universal City, California.
“MTV’s viewers are die-hard film buffs and we love to see how they wield that dedication when voting for the ‘MTV Movie Awards,’ said Stephen Friedman, General Manager of MTV. “By putting the fans in control of the voting, the show will be less about royalty and more about magic, action and comedy.”
MTV fans once again hold the destiny of the golden popcorn awards in their hands. This year’s brand new “BEST LINE FROM A MOVIE” category will allow fans to vote on the movie catchphrases they couldn’t stop repeating. In returning categories like “BEST MOVIE,” the blockbusters “Inception” and “The Social Network” could go head-to-head with “Harry Potter and the Deathly Hallows – Part 1” to be the fan-favorite flick of the year. In a “Movie Awards” first, Kristen Stewart might receive two nominations in the same category with “BEST KISS” nods for her smooches with Robert Pattinson and Taylor Lautner in “The Twilight Saga: Eclipse.” Perhaps “BEST COMEDIC PERFORMANCE” will see Emma Stone’s LOL-inducing performance in “Easy A” leave comedy’s heavy hitters in the dust. At the “MTV Movie Awards,” it’s anyone’s game as all will be determined by the viewers as they vote to create this year’s list of final nominees for Hollywood’s most outrageous awards ceremony.
Categories for the “2011 MTV Movie Awards” are:
BEST MOVIE (voting stays live throughout the “2011 MTV Movie Awards” ceremony)
BEST COMEDIC PERFORMANCE
BEST MALE PERFORMANCE
BEST FEMALE PERFORMANCE
BEST FEMALE BREAKOUT STAR
BEST MALE BREAKOUT STAR
BIGGEST BADASS STAR
BEST SCARED-AS-SH**T PERFORMANCE
BEST JAW-DROPPING MOMENT
*BEST LINE FROM A MOVIE (New Category)
The final nominees for the “2011 MTV Movie Awards” in 13 returning and all-new categories will be decided on by the fans. From March 22nd – April 5th, viewers can visit MovieAwards.MTV.com (www.MovieAwards.MTV.com) to vote their favorite films, movie moments and actors into the final list of nominees. Then, the winner voting period commences from May 3rd – June 4th in 12 categories. The category of “BEST MOVIE” will remain an ongoing battle as voting for favorite film of the year will remain open throughout the LIVE show. MovieAwards.MTV.com is the official site for the “MTV Movie Awards” where fans can visit to vote and then stay to get up-to-date info on this year’s show; watch video of last year’s biggest occurrences; get the full list of 2010 show winners; and check out fashion and celebrity commentary from the golden carpet.
Emmy® Award Winner Mark Burnett returns for the fifth year in a row to executive produce the “2011 MTV Movie Awards” in Los Angeles, where movie megastars will vie for the golden popcorn in award categories as only MTV could create them. The “2011 MTV Movie Awards” will turn fantasy into reality as the improbable materializes live before viewers’ eyes. The magic and wonder of movies will go from the big screen to the “Movie Awards” stage as the fantastical world of whimsical landscapes and larger-than-life, reality-defying moments that audiences love are celebrated. Sure to be a treat for the over-active imagination, this year’s ceremony will build upon the “Movie Awards” trademark individuality and status as Hollywood’s most outrageous live event to provide movie fans with an experience worthy of their favorite blockbusters from the past year.
The 2011 “MTV Movie Awards” will be available to a potential viewing audience of more than 1.2 billion people via MTV’s global network of more than 60 channels reaching nearly 600 million households around the world as well as through syndication. In addition, its convergent programming & content will reach the entire interactive community, via MTV’s more than 200 digital media properties around the world.
The 2010 “MTV Movie Awards,” hosted by Aziz Ansari, averaged a 4.1 P12-34 rating making it the second highest rated Movie Awards since 2004. Additionally, last year’s “MTV Movie Awards” had nearly 1.6 million video streams on MTV.com making this year’s event the highest streamed Movie Awards day in history.
Mark Burnett serves as Executive Producer for the “2011 MTV Movie Awards.” Audrey Morrissey is Executive Producer. Garrett English is Executive In Charge for MTV and Jane Mun serves as Supervising Producer. For MTV, Wendy Plaut is the Celebrity Talent Executive and Amy Doyle and Joanna Bomberg serve as the Executives In Charge of Music and Talent.
MTV is the world’s premier youth entertainment brand. With a global reach of more than a half-billion households, MTV is the cultural home of the millennial generation, music fans and artists, and a pioneer in creating innovative programming for young people. MTV reflects and creates pop culture with its Emmy®, Grammy® and Peabody® award-winning content built around compelling storytelling, music discovery and activism across TV, online and mobile. MTV’s sibling networks MTV2 and mtvU each deliver unparalleled customized content for young males, music fans and college students, and its online hub MTV.com is the leading destination for music, news and pop culture. MTV is part of MTV Networks, a unit of Viacom (NYSE: VIA, VIA.B), one of the world’s leading creators of programming and content across all media platforms. For more information, go to www.mtvpress.com.