via press release:


Santa Monica, CA (April 5, 2011) – MTV’s “Rob Dyrdek’s Fantasy Factory” premiere delivered its most-watched telecast to date, with a series high rating of 1.7 among P12-34 and 1.7 million total viewers.  The season four premiere was up +42% across both breaks from last season’s debut.

In next week’s episode airing Monday, April 11 at 10:30 p.m. ET/PT on MTV, Rob makes it his mission to convert his cousin Drama into a “perfect ten in the form of a man,” or a full-fledged “Man Dime.”  He enlists the help of Big Black to get Drama hair extensions, a spray tan and a full body waxing, all in preparation for a modeling photo shoot in the factory.  Rob is also invited to race professional Torc Truck driver Casey Currie.  CLICK HERE FOR A SNEAK PEAK!

The Fantasy seems endless for Rob Dyrdek and all of the employees at Dyrdek Enterprises in Downtown Los Angeles.  Season four kicked off with the return of Rob’s good friend and former bodyguard, Christopher “Big Black” Boykin, co-star of the beloved MTV hit series, “Rob & Big.”  Big Black is welcomed warmly into the Fantasy Factory ensemble, moving into his own office in Corpo to run his business, BB Enterprises.  Along for the adventure once again is Rob’s cousin and bonafide mini-mogul, Chris “Drama” Pfaff, the king of the awkward jungle, Scott “Big Cat” Pfaff and the blonde and bubbly, “rapping receptionist,” Chanel West Coast.  This crew, along with all of the employees of Corpo, help to make Rob’s insane ideas and ridiculous adventures more than just a reality, but a way of life.  Season highlights include Rob and Big Black fronting a death metal band called “The Bleeding Frogs,” the whole cast invading Mardi Gras to rebuild a skate plaza and ride a custom-made float, Rob helping to transform Drama from a “Peckface” into a “Man Dime,” forming a dead serious dodgeball team named “The Dodging Devil Donkeys” and watching Rob get run down by a 400-pound Bengal tiger.  Special appearances include Justin Bieber, DEVO, Braco the healing gazer, Fabio, legendary wrestling icon Rowdy “Roddy” Piper, and Rob’s Midwestern mom Patty Dyrdek.  Just when you thought his life couldn’t get any more obscure and insane, Rob pushes it all to the next level in this new chapter, solidifying it as the most exciting and hilarious season yet.

Source:  Nielsen.  Live+SD coverage ratings.  04/04/11.

MTV is the world’s premier youth entertainment brand.   With a global reach of more than a half-billion households, MTV is the cultural home of the millennial generation, music fans and artists, and a pioneer in creating innovative programming for young people.  MTV reflects and creates pop culture with its Emmy®, Grammy® and Peabody® award-winning content built around compelling storytelling, music discovery and activism across TV, online and mobile.  MTV’s sibling networks MTV2 and mtvU each deliver unparalleled customized content for young males, music fans and college students, and its online hub is the leading destination for music, news and pop culture.  MTV is part of MTV Networks, a unit of Viacom (NYSE: VIA, VIA.B), one of the world’s leading creators of programming and content across all media platforms.

Posted by:TV By The Numbers

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