via press release:
MTV’S “Teen Wolf” SEASON THREE DEBUT SCORES Highest-rated AND MOST-WATCHED series telecast EVER
Premiere Also Scored as #1 Original Cable Series Among P12-34 and Ranked as Monday’s Most Social Television Show
New York, NY (June 4, 2013) – The season three debut of MTV’s hit scripted series “Teen Wolf” garnered a 2.3 P12-34 rating, making it the highest-rated telecast for the series to date, up 15 percent from the season two debut and up 10 percent from the season one launch, both of which premiered immediately following the “MTV Movie Awards.” The premiere episode drew 2.4 million total viewers, making it the most-watched series telecast to date. It also ranked as Monday’s #1 original cable series of the day, delivering 1.8 million P12-34 viewers.
Additionally, the series scored a 4.1 rating among teens, making it the highest rating ever in the demo and Monday’s top telecast across all TV with teens.
“Teen Wolf” was also the most social program* on television yesterday, with 20 percent of all Twitter users engaged in TV-related conversations tweeting about the series, according to Social Guide. In total, the show generated approximately 1 million mentions on Twitterover the course of the day. Last night’s episode was the #1 most tweeted about MTV show, excluding the “MTV Movie Awards” and the “MTV Video Music Awards” since the beginning of 2012.
In next week’s episode, airing on Monday, June 10 at 10:00 p.m. ET/PT, Allison and Lydia stumble upon a possible clue to finding Boyd and Erica while a childhood friend of Stiles goes missing. For a look at what’s to come in season three, click here.
For more ways to connect with “Teen Wolf,” follow the show on @MTVTeenWolf or like it on Facebook. For photos and more information, visit MTVPress.com.
Source: Nielsen. Live+SD. P12-34, unless noted. Ranked on 000s. *Non sports progamming, according to Social Guide.
“Teen Wolf” was developed by Jeff Davis (creator, “Criminal Minds”) who also serves as executive producer. Additional executive producers include Marty Adelstein (“Prison Break”), René Echevarria (“Medium,” “Castle”), Tony DiSanto and Liz Gateley. Russell Mulcahy (“Highlander,” “Resident Evil: Extinction”) is co-executive producer. The pilot was written by Jeff Davis and Jeph Loeb & Matthew Weisman and directed by Russell Mulcahy. The “Teen Wolf” series is based on a Screenplay by Jeph Loeb & Matthew Weisman. Justin Levy is the MTV executives in charge of production. The series is a co-production with, and distributed by, MGM, in association with Lost Marbles Productions, Inc., First Cause, Inc. and DiGa.