via press release:
MUN2 DELIVERS BEST YEAR, BEST QUARTER AND BEST MONTH IN 2010
Remains the Second Most Watched Hispanic Cable Network Among Persons 18-34
LOS ANGELES – January 18, 2011– Telemundo’s mun2 broke numerous records in 2010, scoring its best year ever and reaching its best quarter and month in its history. The cable network finished the entire year with 66,000 Persons 2+, and 26,000 Persons 18-34 during Monday through Sunday prime time, a growth of +37% from 2009. Fourth quarter 2010 marked mun2’s highest quarter delivery ever, with 91,000 Persons 2+, and 39,000 Persons 18-34, a +129% year to year growth. mun2 continues to be the second most watched Hispanic cable network among Persons 18-34, beating Discovery en Español, ESPN Deportes, Fox Sports Deportes, GOL TV and Tr3s: MTV, Musica y Mas.
2010 YOU’RE ON WEEKENDS HIGHLIGHTS:
Airing during mun2’s You’re On Weekends original programming time block, the first season of Jenni Rivera Presents Chiquis and Raq-C grabbed nearly four million (3.7 million Persons 2+) total viewers, and finished with 222,000 Persons 2+, 124,000 Persons 18-34, 173,000 Persons 12-34 and 141,000 Persons 18-49, during its finale episode, with a best audience since launch (Saturday 3pm, 9/25/10). The show’s season finale beat all cable networks Galavision, Discovery en Español, GOLTV, ESPN Deportes and Tr3s: MTV, Musica y Mas, making mun2 the #1 Hispanic cable network on Saturday afternoon among Hispanic Persons 18-34, Persons 12-34 and Persons 18-49. Jenni Rivera Presents Chiquis and Raq-C continues to be the highest-rated original reality show in the cable network’s history.
The highly anticipated Jenni Rivera Special: La Boda del Año special scored 174,000 Persons 2+, with 80,000 Persons 18-34 during its airing, bringing the best delivery for any special during 2010 and the largest average for Sunday night.
mun2’s 2010 news special, The New America grabbed 71,000 Persons 2+ during its airing and 41,000 Persons 18-34 . The show nearly doubled the audience versus prior week in the time period. This brought mun2 its highest delivery for any of its originally-produced, award winning news specials.
Also premiering during mun2’s You’re On Weekends original programming time block was the second cycle of mun2’s fashion lifestyle series The mun2 Look which premiered on August 21 at 4pm and delivered 55,000 Persons 2+, 32,000 Persons 18-34, and 37,000 Persons 18-49. Compared to the first cycle debut, the show attracted nearly six times more Persons 18-34 (versus 6,000); four times more Persons 18-49 (versus 9,000) and over three times more Persons 2+ (versus 17,000).
mun2’s 2010 ratings growth in Monday through Sunday prime time was also fueled by strategic acquisitions including the provocative hit series, Decisiones Extremas which continues to be mun2’s most watched show ever among Persons 18-34. mun2 brought viewers the US premiere of these exclusive Decisiones Extremas episodes in 2010, which have seen record figures since its premiere, including its highest rated telecast on March 3 with an impressive 274,000 Persons 2+, 172,000 Persons 18-34, 192,000 Persons 12-34, and 218,000 Persons 18-34 during its Wednesday 10pm prime time slot.
The series ended the year with its most successful quarter, garnering 150,000 Persons 2+, 109,000 Persons 12-34, 89,000 Persons 18-34 and 108,000 Persons 18-49 on average for the entire 4th quarter 2010, bringing four times more audience in Persons 18-34 versus a year ago in the time period.
On the digital front, HOLAMUN2.COM ended 2010 with an all-time high, reaching a total of 15.6 million page views, a +32% year to year growth. “Jenni Rivera Presents” content was one of the most requested content in the website’s history, garnering 8.3 million total page views during the run of the show.
Jenni Rivera video on demand (VOD) content had over 91,000 views on VOD, the highest ever for any mun2 VOD offering.
Source: Nielsen Media Research NHI & NHI-H, L+SD IMP, Dates Sourced; Omniture; Rentrak.
mun2 (moon-dos) is the lifestyle cable network for today’s culture connectors (C2s) – bicultural Latinos 18-34. As the bilingual network that amplifies the Latinos experience, mun2 is culturally-grounded and reflects the best of both worlds – mun2 is uniquely American. From reality to music, on-air to digital, mun2 creates original content across a multi-screen platform. As the only nationally measured bilingual cable network by Nielsen NTI, mun2 has an increased distribution to 36 million households, and is a part of the Telemundo Communications Group, a division of NBC Universal.