via press release:
NBA Finals on ABC: Highest Five-Game Ratings Average Since 2004
Record 40.3 Rating in Miami
The 2012 NBA Finals, in which the Miami Heat defeated the Oklahoma City Thunder to become NBA Champions, averaged an 11.8 overnight rating, the highest five-game ratings average since 2004 and second-highest ever on ABC, according to Nielsen. It is up five percent from an 11.2 rating through five games last year (Dallas Mavericks vs. Miami Heat).
NBA Finals Game 5 delivered a 12.6 overnight rating, matching last year’s Game 5 number. In Miami, the game delivered a record 40.3 rating, which is the highest for an NBA game ever in the market. In Oklahoma City, the game delivered a 39.8.
Thursday night’s Kia NBA Countdown averaged a 4.6 rating, up 12 percent from last year’s Game 5 pregame show, which earned a 4.1. Overall, Countdown averaged a 3.9 during The Finals, up eight percent from a 3.6 in 2011.
Full NBA Finals ratings and viewership information will be released later today.