The Voice May 12

via press note:

NBC won Monday among the Big 4 networks in adults 18-49 with the #1 and #2 shows of the night, “The Voice” and “The Blacklist.” sweeping six of six half-hours, leading the night in all key demos – adults, men and women 18-34, 18-49 and 25-54.
  • “The Voice” (3.0 rating, 9 share in adults 18-49, 10.9 million viewers overall from 8-10:01 p.m. ET) equaled its highest 18-49 rating in four weeks (since April 14), retaining 100% of its rating for each of the prior three Mondays in adults 18-49 to remain the #1 show of the night in 18-49 and other key demos.  “The Voice” won its two-hour time slot by a +36% margin among the Big 4 (3.0 vs. 2.2 for ABC’s “Dancing With the Stars”).
  • In the time period, “The Voice” is #1 or tied for #1 among the Big 4 networks in every key demographic — adults, men and women 18-34, 18-49 and 25-54.  From its first half-hour to its fourth, “The Voice” grew by +15% or 0.4 of a rating point in adults 18-49 (to a 3.1 from a 2.7).
  • “The Blacklist” (2.6/7 in adults 18-49, 10.5 million viewers overall from 10:01-11 p.m. ET) was the #2 show of the night in 18-49 on the Big 4, behind only “The Voice.”  The final eight “Blacklist” originals this season have finished in the 2.6-2.8 range. “The Blacklist” won the hour among ABC, CBS and NBC by a +30% margin in adults 18-49 (with a 2.6 rating vs. a 2.0 for ABC’s #2 “Castle”).  Versus NBC’s averages in the time period last season, “The Blacklist” is up +30% in 18-49 (2.6 vs. 2.0, L+SD, non-sports) and up +83% in total viewers (10.499 million  vs. 5.746 million).
  • L+7 Time-Shifting: “Blacklist” originals this season are growing by +69% from their L+SD results to L+7 in 18-49 rating (to a 4.94 from a 2.93) and by 6.2 million persons in total viewers (17.0 million vs. 10.8 million).
Posted by:TV By The Numbers

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