The Voice May 11 2015

via press release:

NBC WINS MONDAY AMONG THE BIG 4 NETWORKS IN 18-49, LED BY THE #1 SHOW OF THE NIGHT ON THOSE NETS, ‘THE VOICE’

 

‘VOICE’ GROWS +4% WEEK TO WEEK IN 18-49

 

‘THE NIGHT SHIFT’ IS RUNNING WITHIN 0.2 OF THE ‘CASTLE’ SEASON FINALE FOR THE SLOT LEAD AMONG THE ABC-CBS-NBC DRAMAS

Monday Primetime Results:

·         “The Voice” (2.4/8 in 18-49, 9.8 million viewers overall from 8-10:01 p.m. ET) grew +4% week to week in 18-49 (2.4 vs. 2.3) to rate within 0.1 of the comparable episode during the prior cycle (2.4 vs. 2.5 on Dec. 8, 2014).

·         “The Voice” ranked as the #1 show of the night on the Big 4 in adults 18-49, as well as men and women 18-49; adults, men and women 25-54; adults 18-34 (tie) and women 18-34 (tie).

·         “The Voice” will add significant viewership via time-shifting: Monday’s “Voice” has grown by +25% in 18-49 rating (from a 3.35 to a 4.20) and 2.2 million viewers overall (12.1 million to 14.3 million).

 

·         Upscale: Last week “Voice” delivered the most upscale 18-49 audience of the night among Big 4 programs, indexing at 120 among adults 18-49 living in homes with #100K+ incomes (100 represents an average concentration of those homes, L+SD).

·         “The Night Shift” (1.2/4 in 18-49, 5.1 million viewers overall from 10:01-11 p.m. ET) is running within 0.2 of the time-period lead in adult 18-49 among the ABC-CBS-NBC dramas (with a 1.2 rating vs. a 1.4 for ABC’s “Castle” season finale) and is running within 0.1 of its rating from last week (1.2 vs. 1.3).

·         “The Night Shift” is maintaining 100% of its rating week to week in adults 18-34 (0.8 vs. 0.8), men 18-34 (0.5 vs. 0.5), men 25-54 (1.1 vs. 1.1) and is up +10% week to week in women 18-34 (1.1 vs. 1.0).

 

·         “The Night Shift” will add significant viewership via time-shifting: “The Night Shift” has increased by +37% in 18-49 rating this season (from a 1.35 to a 1.85) and 1.7 million viewers overall (5.5 million to 7.2 million) going from L+SD to L+7.

Posted by:TV BTN

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