American Ninja Warrior August 4 2014

via press note:

NBC tied for the nightlong win in adults 18-49 among the Big 4, as “American Ninja Warrior” matched its second-best rating in two years and “Running Wild with Bear Grylls” retained 93% of the prior Monday’s premiere rating.

 

  • “Running Wild with Bear Grylls” (1.3 rating, 5 share in 18-49, 4.0 million viewers overall from 8-9 p.m. ET) retained 93% of last week’s debut 1.4 rating in 18-49 and 91% of last week’s 4.4 million viewers overall.  The 1.3 rating tied for the best week-two rating among the six new reality shows on the Big 4 so far this summer that have run at least two weeks (tied with NBC’s “Food Fighters”).  In the time period, “Running Wild” tied for #2 among ABC, CBS, NBC and Fox in adults 18-49 and finished #2 outright among those nets in adults 25-54

 

  • “American Ninja Warrior” (1.9/6 in 18-49, 5.6 million viewers overall from 9-11 p.m. ET) tied its second-best 18-49 rating in more than two years (since the 2012 season finale on July 23, 2012, trailing over that span only last week’s 2.0).  “Ninja Warrior” finished just a tenth of a point behind Fox’s “MasterChef” for #1 rating of the night in 18-49 (1.9 vs. 2.0).  “American Ninja Warrior” won the two-hour time period among the Big 4 in all key demos (adults, men and women 18-34, 18-49 and 25-54, plus total viewers).

 

  • From its first hour to its second, “Ninja Warrior” grew by +17% in adults 18-49 (to a 2.1 from a 1.8) and was up +25% in adults 25-54 (2.5 vs. 2.0).

 

  • The 1.9 rating in 18-49 is up +36% versus an 8-9 p.m. telecast on the same night last year (1.4 on Aug. 5, 2013).  In total viewers, “Ninja Warrior” grew versus that year-ago telecast by +11% (5.555 million vs. 4.989 million).
Posted by:TV By The Numbers

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