America's got Talent Premiere 2015

via press release:

‘TALENT’ AND ‘I CAN DO THAT’ ARE #1-2 SHOWS OF THE NIGHT ON THE BIG 4 NETWORKS IN EVERY KEY DEMO

 

‘I CAN DO THAT’ EQUALS NBC’S HIGHEST DEBUT RATING FOR A SUMMER ALTERNATIVE SERIES IN 18-49 SINCE ‘AMERICAN NINJA WARRIOR’ THREE YEARS AGO

 

NBC SWEEPS 6 OF 6 HALF-HOURS IN ADULTS 18-49 AMONG THE BIG 4

Tuesday Results:

NBC won Tuesday night among the Big 4 in every key measure, as the #1 and #2 shows of the night in all key demographics, “America’s Got Talent” and “I Can Do That,” swept six of six half-hours among the Big 4 in adults 18-49

·         The season premiere  of “America’s Got Talent” (2.6/9 in 18-49, 10.9 million viewers overall from 8-10:01 p.m. ET) grew +8% versus last summer’s finale in 18-49 (2.6 vs. 2.4 from 8-10:L01 p.m. on Wednesday, Sept. 17, 2014), and is running within 0.4 of a point or 13% of the show’s year-ago debut (3.0/9 from 8-10:01 p.m. on Tuesday, May 27, 2013).

·         The 2.6 for “Talent” last night equals or beats 13 of 15 Tuesday telecasts last summer in 18-49.

·         “America’s Got Talent” ranked as the #1 show of the night on the Big 4 in every key measure (adults, men and women 18-34, 18-49 and 25-54, plus total viewers).

·         From its first hour to its second, last night’s telecast grew by +17% in adults 18-49 (2.4 to 2.8).

·         The debut of “I Can Do That” (1.8/6 in 18-49, 6.5 million viewers overall from 10:01-11 p.m. ET) matched NBC’s top summer premiere for an alternative series in three years, since “American Ninja Warrior” debuted with a 2.4 on May 21, 2012 (equaling over that span the 1.8 of “The Winner Is…” from 10:01-11 p.m. on Monday, June 10, 2013).

·         “I Can Do That” finished #1 in the time period among ABC, CBS and NBC in every key measure and is currently matching the ABC-CBS competition combined in 18-49 (1.8 vs. 0.9 each for ABC’s “Extreme Weight Loss” season premiere in that hour and CBS’s “48 Hours” encore).

 

·         “I Can Do That” ranked as the #2 telecast of the night on the Big 4 in every key demographic, behind only “America’s Got Talent.”

Posted by:Steve Baron

VP/Digital for TV station ownership group; Dad to young twins, runner, skier & spend a lot of times in airplanes.

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