Chicago Fire February 3 2015

via press note:

  • “Chicago Fire” (1.6/5 in 18-49, 6.5 million viewers overall from 10-11 p.m. ET) won the 10 p.m. hour among ABC, CBS and NBC in adults 18-49 as well as women 18-49, women 25-54 and adults, men and women 18-34.  “Chicago Fire’” has now ranked #1 or tied for #1 in 18-49 among  the hour’s ABC-CBS-NBC dramas through 11 of 13 original telecasts so far this season.
  • With its first original in three weeks, “Chicago Fire” was up +7% in 18-49 versus its prior first-run on Jan. 13 (1.5).
  • “Chicago Fire” will grow substantially in L+7 – “Chicago Fire” first-runs have increased by an average +57% in 18-49 rating (from a 1.95 to a 3.07) and more than 3.5 million viewers overall (7.6 million to 11.2 million) going from L+SD to L+7
  • “Marry Me” (0.9/3 in 18-49, 2.3 million viewers overall from 9-9:30 p.m. ET) delivered its highest rating yet on a night with no “Voice” lead-in (highest since a 1.2 on Dec. 9).
  • “Marry Me” grew week to week for a second telecast in a row in 18-49 (0.9 vs. last week’s 0.8 vs. a 0.7 on Jan. 13) and grew for a third episode in a row in total viewers (2.323 million vs. last week’s 2.262 million vs. 2.175 million on Jan. 13 vs. 2.061 million on Jan. 6).
  • Despite a lower lead-in this week from an encore “Parks,” “Marry Me” grew week to week by +13% or 0.1 of a point in 18-48 (0.9 vs.0.8) and +3% in total viewers (2.323 million vs. 2.262 million).
  • “About a Boy” (1.0/3 in 18-49, 3.0 million viewers overall from 9:30-10 p.m. ET) scored its highest 18-49 rating since Dec. 2 (1.1) and biggest overall audience since Dec. 9 (3.7 million).
  • “About a Boy” grew week to week by +25% or 0.2 of a point in 18-49 (1.0 vs. 0.8) and +8% in total viewers (3.028 million vs. 2.798 million).  It was the third consecutive “About a Boy” to improve on the prior telecast in total viewers.
  • “About a Boy” maintained or built on its 18-49 lead-in for a fourth straight telecast.
  • “Parks and Recreation” (1.2/4 in 18-49, 3.6 million viewers overall from 8-8:30 p.m. ET) grew in total viewers week to week by +2% (3.566 million vs. 3.480 million) and beat the show’s prior three telecasts in total viewers (topping both Jan. 27 originals and the 8:30 Jan. 20 first-run).
  • Last night’s “Parks and Recreation” was up +20% versus what the show was averaging at the end of last season in adults 18-49 (1.0 with its final four episodes on Thursday nights last April).
  • An encore telecast of “Parks and Recreation” averaged a 0.8/2 in 18-49 and 2.0 million viewers overall from 8:30-9 p.m. ET):
  • Upscale: “Parks” is this season’s #3 most upscale primetime series on the Big 4 in its concentration of adults 18-49 living in homes with $100K+ incomes (with a 158 index, “most current” L+3 results, 100 represents an average concentration of those homes, behind only “Modern Family” [164] and “Parenthood” [163]).


Posted by:TV By The Numbers

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