Inside The Mind of Edward Snowden

via press note:

  • The NBC News Special “Inside the Mind of Edward Snowden: An NBC News Exclusive with Brian Williams” (1.3/4 in 18-49, 5.9 million viewers overall from 10-11 p.m. ET) won the 10 p.m. hour among ABC, CBS and NBC in adults 18-49, as well as adults 25-54 and all other key demographics.  From half-hour to half-hour, “Inside the Mind of Edward Snowden” grew in adults 25-54 by +6% (to a 1.9 rating from a 1.8) and also grew by +1% in total viewers (5.949 million vs. 5.874 million), despite the 10 p.m. hour.
  • “Inside the Mind of Edward Snowden” grew versus NBC’s slot average last summer by +18% in adults 18-49 (to a 1.3 from a 1.1, L+SD, non-sports) and by +43% or 1.8 million persons in total viewers (5.9 million vs. 4.1 million).
  • An encore telecast of “Last Comic Standing” (1.1/4 in adults 18-49, 4.0 million viewers overall from 8-10 p.m. ET) tied for #2 in the time period among the Big 4 nets in adults 18-49.  From its first hour to its second, the “Last Comic” rebroadcast grew by +20% in adults 18-49 (to a 1.2 rating from a 1.0), by +33% in adults 18-34 (0.8 vs. 0.6) and by +100% in men 18-34 (0.8 vs. 0.4).
Posted by:TV By The Numbers

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