Parenthood January 8 2015

via press note:

  • With its first original telecast in seven weeks, “Parenthood” (1.4/4 in 18-49, 4.6 million viewers overall from 10-11 p.m. ET) equaled its highest 18-49 rating since Oct. 3, 2013 (1.5).  This week’s 1.4 beats all “Parenthood” ratings since the show’s season premiere on Sept. 25 also did a 1.4.
  • In total viewers, “Parenthood” delivered its biggest overall audience since the fall 2013 season premiere (5.1 million on Sept. 26, 2013).
  • In the time period, “Parenthood” tied for #1 among ABC, CBS and NBC in adults 18-49 and ranked #1 outright among those networks in adults 18-34, women 18-34 and women 18-49.  In adults 18-49, “Parenthood” matched original CBS drama competition for the first time since moving to the slot in the fall of 2013.
  • “Parenthood” grew from half-hour to half-hour in every key measure while CBS’s rival drama “Elementary” declined in all key categories – “Parenthood” won the 10:30-11 p.m. half-hour over “Elementary” in adults 18-49, 1.5 to 1.3.
  • Parenthood” will add substantial audience via time-shifting, increasing so far this season by an average of +82% in L+7 vs. these L+SD ratings in 18-49 (from a 1.24 to a 2.26) and more than 2.4 million viewers overall (4.1 million to 6.5 million).
  • Upscale: “Parenthood” is the tied as the #1 most upscale primetime series on the Big 4 networks, indexing at a 166 among adults 18-49 living in homes with $100K+ incomes (“most current” L+3 results, tied with “Modern Family,” 100 represents an average concentration of those homes).
  • “The Biggest Loser” (1.3/4 in 18-49, 5.0 million viewers overall from 8-9 p.m. ET) jumped +44% week to week (1.3 vs. last week’s holiday-impacted 0.9) to score its highest 18-49 rating since Oct. 16 (1.3) and equal its high since the “Loser” season premiere (1.6 on Sept. 11, 2014).
  • In total viewers, “The Biggest Loser” increased week to week by +41% (4.996 million vs. 3.548 million) to its most-watched episode since the season premiere averaged 5.401 million.
  • “Bad Judge” (0.8/3 in 18-49, 3.1 million viewers overall from 9-9:30 p.m. ET) jumped by +0.3 of a rating point or +60% week to week in adults 18-49 (0.8 vs. last week’s holiday-impacted 0.5).  In total viewers, the increase is +49% or 1.0 million persons (3.119 million vs. 2.109 million).

 

  • “A-to-Z” (0.6/2 in 18-49, 2.0 million viewers overall from 9:30-10 p.m. ET) grew by +0.2 of a rating point or +50% week to week (0.6 vs. last week’s holiday-impacted 0.4) and by +51% in total viewers (2.021 million vs. 1.336 million).
Posted by:TV By The Numbers

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