Parka and REcreation January 20

via press note:

  • “Parks and Recreation” (1.4/4 in 18-49, 3.855 million viewers overall from 8-9 p.m. ET) is currently reporting the show’s biggest overall audience since Jan. 24, 2013 (3.941 million), pending updates, and is up +10% versus last week’s season-premiere 8-9 p.m. average (3.855 million vs. 3.503 million).
  • In adults 18-49, “Parks and Recreation” is currently running within a 0.1 of last week’s season-premiere 1.5 rating, which matched the show’s highest since May 2, 2013.  Last night’s telecast is up +40% versus what “Parks” was averaging at the end of last season in adults 18-49 (1.0 with its final four episodes on Thursday nights last April) and is up +17% versus the show’s second week last season in adults 18-49  (1.4 vs. 1.2 from 8-8:31 p.m. on Thursday, Oct. 3,2013).  In total viewers, last night’s “Parks” is up +48% versus the last four episodes of last season (3.855 million vs. 2.608 million) and up +23% versus week two last season (3.855 million vs. 3.142 million).
  • In the time period, “Parks and Recreation” ranks #1 among the Big 4 in adults 18-34 (1.4) and women 18-34 (1.7).
  • UPSCALE: Last season, “Parks” was the #3 most upscale primetime series on the Big 4 in its concentration of adults 18-49 living in homes with $100K+ incomes (161 index).
  • TIME-SHIFTING: Last season, “Parks” originals grew by +50% from the show’s L+SD result to L+7 in 18-49 rating (to a 1.73 from a 1.15).
  • NBC’s coverage of the State of the Union Address aired from approximately 9-10 p.m. ET, followed by the Republican response and segments of analysis that extended to 11 p.m.  Coverage of the address and response was sustaining and will not be included in nightly or weekly averages.  Fast-affiliate ratings are not reliable for last night’s live news coverage.

 

  • Nightlong averages in currently available fast-affiliate ratings are subject to significant revision due to live news coverage, but they currently show NBC tied for #1 for the night among ABC, CBS, NBC and Fox in adults 18-49 and other key demographics.
Posted by:Steve Baron

VP/Digital for TV station ownership group; Dad to young twins, runner, skier & spend a lot of times in airplanes.

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