Sunday_night_football

via press release:

NBC’S SUNDAY NIGHT FOOTBALL CONCLUDES REGULAR SEASON AS PRIMETIME TELEVISION’S NO. 1 SHOW

SNF Finishes No. 1 for Fifth Consecutive Fall TV Season & On Pace to Finish No. 1 for Fourth Straight Full TV Season

SNF Only Primetime Sports Show to Finish No. 1 for Five Consecutive Years

SNF Wins Adult 18-49 Demo for 7th Consecutive Fall Season

Football Night in America, Most-Watched Studio Show in Sports, Averaging 8.2 Million Viewers

Record 3.3 Million Unique Users Live Streamed SNF Via NBC Sports Live Extra – Up 9% from ’13

STAMFORD, Conn. – Dec. 30, 2014 – For the fifth consecutive fall TV season, NBC’s Sunday Night Football finished its regular season as the No. 1 show in primetime, based on Nielsen live plus same day data. This also marks the seventh consecutive fall TV season that SNF ranks No. 1 among Adults 18-49. NBC Sports concludes its coverage of the 2014 NFL season televising Super Bowl XLIX on Sunday, Feb. 1, 2015.

For the past three years, Sunday Night Football ranked as the No. 1 show for the entire primetime television season (September-May, based on Nielsen live plus same day data), and it is on pace to achieve that milestone for a fourth year in a row.

SNF was primetime’s No. 1 show this fall averaging 21.3 million viewers and a 12.5 household rating, despite the most-lopsided games in the history of the NBC primetime package (since 2006) with an average margin of victory of 18.3 points.

Highlights from the 2014 Sunday Night Football season:

  • NBC averaged 21.3 million viewers for its 19 NFL telecasts, marking the fifth consecutive season with an average of 21+ million viewers – the first such five-year stretch for the NFL primetime package since 1992-96 (ABC’s Monday Night Football). 

  • Since the beginning of the 2011-12 TV season, only six primetime shows have averaged 21+ million viewers, all on NBC – Sunday Night Football four times, the 2012 London Summer Games and the 2014 Sochi Winter Games.

  • This year’s top-ranked primetime viewership, household ratings and Adults 18-49 averages come in a season in which 12 NBC games were decided by 15-or-more points – up from the prior high of eight such contests (last year and in 2006) in the nine years of SNF on NBC.

  • Football Night in America (7:30-8:22 p.m. ET) continues to rank as the most-watched studio show in sports averaging 8.2 million viewers (through Week 16).

WEEK 17 “AFC NORTH CHAMPIONSHIP GAME” BESTS NON-ELIMINATION 2009 SNF FINALE BY 27%: Last week’s NBC Sunday Night Football game for the AFC North title, featuring the Pittsburgh Steelers’ 27-17 victory over the Cincinnati Bengals (8:31-11:24 p.m. ET) averaged 20.7 million viewers – topping by 4.4 million viewers (or 27%) the last time a Week 17 SNF game was not an elimination game for both teams (16.3 million viewers for the Jets’ playoff-berth clinching victory over a Bengals team which had already won its division).

SNF: NO. 1 PRIMETIME PROGRAM FOR SEASON: For the primetime television season, Sunday Night Football ranks as the most-watched show (persons 2+), the highest-rated show, and the No. 1 program among Adults 18-49 and across all key male demos.

SNF AVERAGE (P2+) VIEWERSHIP RANK AMONG PRIMETIME SHOWS:

Fall TV Season              Full TV Season

2014

No. 1 Show         

1st (through 12/28/14)

2013

No. 1 Show

1st

2012

No. 1 Show

1st

2011

No. 1 Show

1st

2010

No. 1 Show

3rd 

2009

No. 2 Show

4th

2008

No. 5 Show

8th

2007

No. 7 Show

8th

2006

No. 7 Show

9th

(Based on Live Plus Same Day data from The Nielsen Company)

SUNDAY NIGHT FOOTBALL ON NBC — FULL SEASON:

YEAR

VIEWERS 2+      

HH RATING/SHARE

2014*

21.3 million

12.5/21

2013

21.7 million

12.8/21

2012

21.4 million

12.8/20

2011

21.5 million

12.9/20

2010

21.8 million

13.0/21

2009

19.4 million

11.7/19

2008

16.6 million

10.2/16

2007

16.0 million

10.0/16

2006

17.5 million

11.0/18

*Average victory margin: 18.3 points

NBC NFL GAMES PRODUCE 11 OF 12 MOST-WATCHED PRIMETIME SHOWS THIS FALL: NBC NFL telecasts rank as 11 of the 12 most-watched primetime shows since Sept. 4. Among the 2014 highlights:

  • The Dallas Cowboys’ 38-27 victory over the Philadelphia Eagles in a battle for first place in the NFC East on Dec. 14 averaged 24.3 million viewers, ranking as NBC’s most-watched Sunday Night Football game of the season (excluding NBC’s Thursday night “NFL Kickoff” game) and television’s most-watched Sunday primetime program since the Academy Awards on March 2, 2014 (38.3 million on ABC).

  • NBC averaged 25.5 million viewers for two NFL Kickoff Weekend games – Seattle’s 36-16 win over Green Bay in the Thursday “NFL Kickoff” game, and Denver’s 31-24 victory over Indianapolis on the debut of Sunday Night Football.
  • Denver QB Peyton Manning broke Brett Favre’s record for career touchdown passes on Oct. 19 in the Broncos’ one-sided 42-17 victory over the San Francisco 49ers, which was watched by an average of 23.8 million viewers.

  • The Seattle Seahawks’ 19-3 victory over the San Francisco 49ers on Thanksgiving Night averaged 22.9 million viewers, ranking as the NFL’s most-watched Thanksgiving primetime game ever.

Most-Watched Primetime Shows (Sept. 4-Dec. 28, 2014)

Show, Date

Avg. Viewers

NBC Sunday Night Football (Packers-Seahawks), 9/4             

27.1 million

NBC Sunday Night Football (Cowboys-Eagles), 12/14

24.3 million

NBC Sunday Night Football (Colts-Broncos), 9/7

23.8 million

NBC Sunday Night Football (49ers-Broncos), 10/19

23.8 million

World Series Game 7 (Giants-Royals on FOX), 10/29

23.5 million

NBC Sunday Night Football (Saints-Cowboys), 9/28

23.1 million

NBC Sunday Night Football (Seahawks-49ers), 11/27

22.9 million

NBC Sunday Night Football (Cowboys-Giants), 11/23

22.4 million

NBC Sunday Night Football (Bears-49ers), 9/14

22.3 million

NBC Sunday Night Football (Patriots-Chargers), 12/7

21.2 million

NBC Sunday Night Football (Broncos-Chiefs), 11/30

21.1 million

NBC Sunday Night Football (Patriots-Colts), 11/16

20.8 million

Source: The Nielsen Company (live plus same day data)

SNF SETS STREAMING RECORD: The 2014 Sunday Night Football slate delivered a record 3.3 million unique users – a 9% increase from last season – watching the SNF live stream to desktops and tablets through NBC Sports Live Extra, NBC Sports Group’s live streaming product. 

SUNDAY NIGHT FOOTBALL TOP 30 METERED MARKETS – FULL 2014 SEASON:

Denver was the top-rated SNF market, edging last year’s highest-rated market New Orleans, which was also No. 1 in 2010-11.  Milwaukee was the highest-rated SNF market in 2012. Denver previously ranked No. 1 in 2006, the first year of SNF on NBC.

1. Denver

19.8/31

2. New Orleans

19.4/28

3. Las Vegas

19.2/30

4. Seattle

18.4/32

5. Milwaukee

18.2/29

T6. Indianapolis

17.0/28

T6. San Diego

17.0/30

8. Sacramento

16.8/27

9. Dallas

16.4/26

10. Baltimore

16.2/25

11. Pittsburgh

16.0/25

12. Phoenix

15.9/25

13. Richmond

15.8/25

T14. Norfolk

15.3/24

T14. Albuquerque

15.3/23

16. Boston

15.2/26

17. Cincinnati

14.9/24

18. Memphis

14.8/21

19. Dayton

14.4/23

20. Philadelphia

14.2/23

T21. Greensboro

14.0/21

T21. Providence

14.0/23

23. Charlotte

13.8/23

T24. Chicago

13.4/21

T24. Minneapolis

13.4/22

T24. San Antonio

13.4/22

27. Portland

13.3/23

28. Greenville

13.2/21

29. Austin

13.1/24

30. Jacksonville

13.0/21

NBC televises this Saturday’s AFC Wild Card Playoff in primetime as the AFC North champion Pittsburgh Steelers (11-5) host their division rival Baltimore Ravens (10-6). Coverage begins with Football Night in America at 7:30 p.m. ET.

Next Saturday, January 10, NBC presents the AFC Divisional Playoff featuring the top-seeded New England Patriots (12-4) at Gillette Stadium in Foxboro, Mass.  NBC’s Divisional Playoff coverage begins at 3:30 p.m. ET.

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Posted by:TV By The Numbers

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