The Voice December 9 2014

via press note:

  • “The Voice” (2.2/7 in 18-49, 10.9 million viewers overall from 8-9:01 p.m. ET) ranked as the #1 show of the night in total viewers and was the #1 regularly scheduled telecast of the night on the Big 4 in adults 18-49, adults 18-34 and adults 25-54.
  • Versus special competition from CBS’s “Rudolph the Red-Nosed Reindeer,” as well as ABC’s “Santa Claus is Comin’ to Town,” “The Voice” won its time period in total viewers and tied for #1 among the Big 4 networks in adults 18-34.  Despite the “Rudolph” competition, “The Voice” retained 85% of last week’s rating in adults 18-49 (2.2 vs. 2.6), held 91% in women 18-49 (2.9 vs. 3.2) and retained 97% in total viewers (10.870 million vs. 11.231 million).
  • “Marry Me” (1.2/4 in 18-49, 4.9 million viewers overall from 9:01-9:30 p.m. ET) is currently up +5% week to week in total viewers (4.855 million vs. 4.646 million), pending updates.  “Marry Me” is retaining 92% of last week’s rating in adults 18-49 (1.2 vs. 1.3), is holding 100% in adults 18-34 (0.8 vs. 0.8) and is retaining 100% in adults 25-54 (1.7 vs. 1.7), pending updates.
  • Upscale: “Marry Me’” is tied for #11 among primetime Big 4 series in its concentration of upscale viewers, indexing at a 137 for adults 18-49 living in homes with $100K+ incomes (100 represents an average concentration of those homes, “most current”).
  • “About a Boy” (0.9/3 in 18-49, 3.7 million viewers overall from 9:30-10 p.m. ET) retained 75% of its 18-49 lead-in from “Marry Me,” held 88% in adults 18-34 (0.7 vs. 0.8), held 90% in women 18-34 (0.9 vs. 1.0) and retained 100% in men 18-34 (0.5 vs. 0.5).

 

  • The NBC News Special “Angelina Jolie: Unbroken” (1.0/3 in 18-49, 4.7 million viewers overall from 10-11 p.m. ET) maintained its full adult 18-49 rating from half-hour to half-hour (1.0 vs. 1.0), despite the 10 p.m. hour, while also maintaining 100% in adult 25-54 (1.3 vs. 1.3) and growing by +13% in men 18-49 (0.8 to 0.9).
Posted by:TV By The Numbers

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