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via press release:

NBCSN DELIVERS BEST F1 SEASON EVER FOR A SINGLE CABLE NETWORK

 

NBCSN/CNBC Combine to Tie 2011 as Best Season on Cable in 7 Years

NBC/NBCSN/CNBC Coverage Up 30% vs. Last Year; Up 15% vs. 2012 on FOX/SPEED

Abu Dhabi Grand Prix Up 34% vs. 2013

NBC Sports Live Extra Generates 6.1 Million Minutes Streamed From 2014 F1 Live Races, Up 290% vs. 2013

STAMFORD, Conn. – Nov. 26, 2014 – In its second season of presenting Formula One™, NBC Sports Group’s 2014 coverage of all 19 races across NBC, NBCSN and CNBC produced record viewership, highlighted by NBCSN delivering the most-watched F1 season ever for a single cable network, according to The Nielsen Company.

NBCSN averaged 385,000 viewers for its live coverage of 12 races this season, up 86% vs. 2013 (207,000) and the best F1 season ever for a single cable network, surpassing the previous record held by SPEED in 2007 (379,000 for 13 races). NBCSN’s 2014 average viewership of 385,000 was also up 24% vs. 2012 average viewership on SPEED (311,000).

In addition, all 10 races that aired on NBCSN in both 2013 and 2014 posted year-over-year viewership gains. NOTE: Due to the global nature of F1, many races begin prior to 8 a.m. ET.

2014 P2+ 2013 P2+
Date Race (000)s (000)s % Diff
Mar. 15 Australia 248 124 100%
Mar. 29 Malaysia 248 121 105%
April 6 Bahrain 594 200 197%
April 19 China 301 111 171%
May 11 Spain 455 227 100%
Aug. 24 Belgium 435 256 70%
Sep. 7 Italy 410 245 67%
Sep. 21 Singapore 406 257 58%
Oct. 4 Japan 242 162 49%
Nov. 23 Abu Dhabi 473 354 34%

Across 16 races, NBCSN (12 races) and CNBC’s (4) live coverage combined to average 348,000 viewers, tying the 2011 season on SPEED as the best F1 season on cable in seven years (2007; 379,000; SPEED), up 77% vs. NBCSN/CNBC’s F1 average viewership in 2013 (197,000), and up 12% vs. SPEED’s 2012 F1  average viewership (313,000).

For all 19 races*, NBC Sports Group’s coverage averaged 477,000 viewers, up 30% vs. 2013 (366,000) and up 15% vs. 2012 (414,000; FOX/SPEED; 20 races).

Viewership was boosted by NBC’s presentation of the Canadian Grand Prix on June 8, which averaged 1.462 million viewers to rank as the most-watched F1 race in seven years (2007 Canadian Grand Prix, FOX, 1.494 million), and the most-watched F1 race for NBC Sports Group since it acquired exclusive Formula One rights prior to the 2013 season.

NBC Sports Live Extra also saw significant gains in its streaming coverage during the 2014 F1 season, generating 6.1 million minutes streamed from live races, up 290% vs. 2013. Live Extra’s 19 F1 races in 2014 averaged 8,100 uniques and 322,000 minutes consumed, up 140% and 159% vs. those same metrics in 2013, respectively.

*Due to a scheduling anomaly, the penultimate race of the 2014 season, the Brazilian Grand Prix, was presented both live on CNBC and tape-delayed on NBC. The 19-race NBC Sports Group average in the third-to-last paragraph includes the NBC tape-delayed presentation, but not the CNBC live coverage, because it is a more accurate comparison to previous years.

Posted by:TV By The Numbers

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