Tour de France

via press release:

NBCSN’S TOUR DE FRANCE COVERAGE POSTS BEST VIEWERSHIP SINCE 2010 AS RACE HEADS INTO FINAL FIVE STAGES

 

“The race now enters the Alps having lost none of the pre-race favorites, and all is possible for a surprise over the very difficult remaining four days in the mountains.” – NBCSN Race Announcer Phil Liggett

Adult 18-49 Demo Up 18%; San Francisco & San Diego Top Local Market Ratings

38 Million Live Streaming Minutes on NBC Sports Live Extra – Up 42%; More Than 1.9 Million VOD Highlights Streamed on NBCSports.com

All Remaining Stages Live on NBCSN plus Nightly Tour Primetime Show

Exclusive Features Available on NBC Sports Tour de France Live App

STAMFORD, Conn. – July 21, 2015 – With only five stages remaining in the world’s most prestigious and grueling cycling race, NBC Sports Group’s exclusive, live coverage of the 102nd Tour de France has garnered large viewership increases across all platforms.

Through Stage 15 this past Sunday, NBCSN has posted the best viewership for its live morning telecasts since 2010 (the last year Lance Armstrong rode in the Tour de France), averaging 336,000 viewers – up 18% compared to the same time frame last year (284,000). In the Adult 18-49 demographic, NBCSN’s live morning viewership is up 18% from last year (105,000 vs. 89,000). San Francisco leads local market ratings for the Tour de France on NBCSN (top 15 markets below).

Through the first 15 stages, cycling fans have streamed more than 38 million minutes of live Tour de France action on NBC Sports Live Extra, an increase of 42% from 2014. A total of 129,000 unique users have streamed live race action — up 61% from last year.  In addition, more than 1.9 million video highlights of the 2015 Tour have been watched. NBC Sports Tour de France Live, which includes two premium-subscription products – one for desktop and one for mobile and tablet – has grown 21% in subscribers year-over-year.

The road to Sunday’s final stage finish on Champs Élysées in Paris, continues tomorrow, July 22, at 8 a.m. ET on NBCSN and the NBC Sports Tour de France Live mobile app with Stage 17: Digne-les-Bains to Pra Loup.

Coverage continues each night with the Tour Primetime show featuring a look at the day’s most compelling action with new analysis, interviews, and updates. Coverage culminates with the final stage this Sunday, July 26, at 10 a.m. ET on NBCSN.

American Tejay van Garderen (BMC Racing Team) is in third place – three minutes, 32 seconds behind leader and 2013 Tour de France winner Chris Froome (Team Sky) of the U.K. Nairo Quintana (Movistar Team) is in second place (three minutes, 10 seconds behind Froome).

TOP LOCAL MARKETS FOR 2015 TOUR DE FRANCE (through Stage 16)

1. San Francisco
2. San Diego
3. Albuquerque
4. Dayton
5. Denver
5. Indianapolis
7. Seattle
8. Fort Myers
8. Charlotte
8. Sacramento
11. Boston
11. Detroit
11. Kansas City
14. West Palm Beach
15. Milwaukee
Posted by:TV By The Numbers

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