via press release:
ABC’S REINVENTION OF “THE VIEW” INCLUDES A NEW SHOW LOGO,
STATE-OF-THE-ART SET AND STUDIO
New Season Begins Live, Monday, September 15 on ABC
ABC’s commitment to reinventing their popular franchise, “The View,” and evolving the talk show creatively is underway and it’s all building to the much-anticipated season premiere on MONDAY, SEPTEMBER 15. It is shaping up to be a season unlike any in recent history.
As part of the reinvention, “The View” has taken up residence in the ABC Broadcast Center. The new studio will now house a visually stunning, contemporary state-of-the-art set designed in the round and offering the addition of an on-camera social media station allowing the hosts to interact in real time with viewers. “The View” will also be branded with a new color scheme and logo, marking the first time in the show’s history that it has changed significantly.