via press release:
E! REVEALS THE HOTTEST TRENDS IN FASHION, BEAUTY AND LIFESTYLE IN NEW WEEKLY SERIES “THE FABULIST,” PREMIERING MONDAY, MARCH 17 AT 8:30 PM ET/PT
Hosts Kristin Cavallari and Orly Shani Are Joined Each Week by a Panel of Cutting-Edge Tastemakers Who Debate, Debunk and Declare What’s Now, What’s New and What’s Next
Popular Eonline Lifestyle Destination “The Trend” to Be Renamed “The Fabulist” Offering 24/7 Companion Content to TV Series and Showcasing What’s Trending in All Things Pop Culture
Los Angeles, CA, February 20, 2014 – E! is helping viewers shake those Monday blues with an all-new half-hour weekly dose of pop culture that no lifestyle fashionista will want to miss, when “The Fabulist” premieres Monday, March 17 at 8:30 pm ET/PT. Hosted by pop culture queen Kristin Cavallari and hot young designer and “Fashion Star” veteran Orly Shani, each week “The Fabulist” will bring together an exciting panel of tastemakers whose fingers are planted firmly on the pulse of worldwide beauty, fashion and lifestyle trends. With the help of Eonline’s fashion forward style editors and a team of trend-setting lifestyle experts who research, identify, and anticipate what’s hot and what’s next, the hosts will present all of the buzzworthy trends that you need to know about now. These fun, hip hosts and outspoken panelists will bring the exclusive round-up of insights and finds into “The Fabulist’s” NYC studio for lively and topical discussions that will inform and inspire viewers. From food to fashion, from interior to runway design and so much more, if it is about to break through the surface and explode onto the scene, “The Fabulist” will have the scoop.
With the debut of “The Fabulist” on the network’s linear platform, E! is building on the success of its digital lifestyle destination, “The Trend,” covering fashion, beauty and living content around the clock at Eonline. “The Trend” launched on Eonline in November 2012 and successfully tapped into the E! audience’s passion for all things lifestyle and finding “the next big thing.” In conjunction with the launch of the new on-air series, “The Trend” will be renamed “The Fabulist” to offer a true multi-platform experience for fans of fashion, beauty, home, entertaining, travel, design, food and more. Together, the weekly TV series, online destination and social and mobile platforms will provide 24/7 access to pop culture trends and allow viewers to view, share and participate across all screens.
“E! viewers are savvy consumers, trendsetters and passionate shoppers who want to be the first to know what’s hot and what’s not,” said Jeff Olde, Executive Vice President, Programming & Development, E! “’The Fabulist’ is the ultimate guide to tomorrow’s must-haves, must-dos and must-don’ts from the point of view of the industry experts and red hot tastemakers who are driving the trends. Plus with the show’s unparalleled digital extensions, viewers can access ‘The Fabulist’ across all platforms 24/7 for the latest news and scoop on everything fashion, beauty and lifestyle.”
Produced by Hud:sun Media, experienced producers of innovative multi-platform content, and powered by the show’s nerve centers in New York and Los Angeles, “The Fabulist’s” team of trend gurus include fashion industry leaders, top editors, designers, buyers, stylists, chefs and bloggers — the gatekeepers of all things currently in vogue. “The Fabulist” team is made up of in-the-know style editors from Eonline and au courant lifestyle experts from across the industry who work around the clock, investigating, researching and showcasing the hottest trends.
Kristin Cavallari was in her junior year of high school when the first season of “Laguna Beach: The Real Orange County” began production for MTV. With her whit, charisma and girl next-door looks, Cavallari was an instant TV sensation, winning over audiences across the nation. After wrapping two successful years on MTV’s hit show, “Laguna Beach,” Cavallari switched gears to focus on a career in acting. In 2009, Cavallari joined the cast of the mega-popular MTV reality series, “The Hills,” appearing in the mid-season finale before continuing on as the reality-drama’s new lead girl and narrator through the last two seasons. Since then Kristin has starred in numerous films, television shows and music videos. In August 2012, Kristin and husband, Chicago Bears Quarterback Jay Cutler, welcomed their first child together, son Camden Jack. That fall, Kristin debuted her highly anticipated new shoe collection, Kristin Cavallari by Chinese Laundry. In continuing to grow her fashion empire, Kristin teamed up with renowned jeweler Pascal Mouawad to debut Kristin Cavallari for GlamBoutique, a new jewelry collection inspired by her everyday LA chic style. Kristin is expecting her second child with Cutler this Spring.
Orly Shani is the founder and designer of her own brand of multi-functional and cozy clothing called Tuc+Wes, which is a now a thriving business that embodies her personality and entrepreneurial spirit. She was a fan favorite in the first season of NBC’s “Fashion Star” and had designs commissioned for mass e-tail with both H&M and Saks. She was invited back to Season 2 of “Fashion Star” to host a 20 episode web series that appeared across NBC’s digital properties. Orly has also hosted an ongoing digital series for the Clevver TV YouTube channel.
“The Fabulist” is produced by Hud:sun Media. Executive Producers are Michael Rourke, Mioshi Hill and Kay O’Connell.
It if is about to happen, it will happen first on “The Fabulist,” premiering Monday, March 17 at 8:30pm ET/PT, only on E!
About E! Entertainment
E! is the only global, multiplatform brand for all things pop culture. The network is currently available to 98 million cable and satellite subscribers in the U.S. Eonline delivers breaking entertainment news and in-depth coverage on television, movies, music, celebrities, fashion, beauty and lifestyle. One of the fastest-growing, most influential digital properties, Eonline is a leader in online video and mobile and a leading entertainment brand across social. Popular E! programming includes core franchises, “E! News,” “The Soup,” “Chelsea Lately,” “Fashion Police” and “True Hollywood Story,” as well as the network’s popular series “Keeping Up with the Kardashians,” “Total Divas,” “Hello Ross” and “Eric & Jessie: Game On.” Additionally, E!’s “Live from the Red Carpet” signature events keep fans connected to their favorite stars on pop culture’s biggest nights. E! is a network of NBCUniversal Cable Entertainment, a division of NBCUniversal, one of the world’s leading media and entertainment companies in the development, production, and marketing of entertainment, news and information to a global audience.
About Hud:sun Media
Hud:sun Media is a premier production company dedicated to developing, producing and distributing premium content across every platform. With experience producing a number of series across multiple networks, Hud:sun Media holds the singular mission of telling compelling stories built around dynamic characters. Hud:sun Media has produced “I’m Having Their Baby,” a groundbreaking adoption docuseries for Oxygen and “Pregnant in Heels” for Bravo. A forerunner in digital content, the company has created and produced “Style Studio with Rebecca Minkoff” for Yahoo, “Decoding Style with Nina Garcia” for Aol as well as multiple series for Conde Nast Entertainment’s launches of the video channels for Glamour, GQ and Teen Vogue.
Hud:sun Media has also emerged as a leading branded content company working with Nine West to launch the digital fashion network “Channel 9,” now a popular fashion channel on YouTube. The company created “Unracked with Gilt Groupe,” worked with Mattel to launch the pioneering online show “Genuine Ken: The Search for the Great American Boyfriend” on Hulu and created “The Connoisseur Series” for Stella Artois. Hud:sun Media is fast becoming a national leader on the multi-platformed entertainment landscape.