via press notes:

Saturday Primetime Results:


NBC finished #1 in primetime Saturday night among the Big 4 networks in adults 18-49, as well as adults 18-34, adults 25-54 and all  key adult-male demos, with record results for “NFL Honors” and a three-year non-sports time-period high for “SNL’s NFL Saturday.”


  • The NBC Sports Special “NFL Honors” (1.2/4 in 18-49, 4.7 million viewers overall from 9-11 p.m. ET),  hosted by Seth Meyers, scored record results for the show in its fourth year running on the night before the Super Bowl on the Big 4 networks.


  • Versus last year’s 8-10 p.m. telecast on Fox, this year’s “NFL Honors” is up +33% or 0.3 of a rating point in 18-49 (1.2/4 vs. 0.9/3 on Feb. 1, 2014) and up +49% in total viewers (4.670 million vs. 3.126 million).


  • “NFL Honors” is the #1 primetime telecast of the night on the Big 4 in adults 18-49, as well as adults 18-34, adults 25-54 and all key adult-male demos.



  • “SNL’s NFL Saturday” (0.9/3 in 18-49, 3.8 million viewers overall from 8-9 p.m. ET) earned NBC’s top 18-49 rating in the slot with entertainment programming in nearly three years (excluding nights when live sports coverage is included in the time period, best since a “Voice” encore averaged a 1.0 in the hour on Saturday, Feb. 11, 2012).



  • “SNL’s NFL Saturday ranked #1 in the slot among the Big 4 in adults 18-49, total viewers and all other key measures (including a tie for #1 in women 25-54).
Posted by:Steve Baron

VP/Digital for TV station ownership group; Dad to young twins, runner, skier & spend a lot of times in airplanes.

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