via press release:
WILD CARD WEEKEND AVERAGES NEARLY 30 MILLION VIEWERS
LIONS-COWBOYS THIRD MOST-WATCHED WILD CARD GAME EVER
This weekend’s four Wild Card games averaged 29.9 million viewers, marking the sixth consecutive season that Wild Card Weekend has averaged more than 29 million viewers.
Sunday’s Detroit Lions-Dallas Cowboys matchup on FOX was the most-watched game of Wild Card Weekend, averaging 42.3 million viewers to rank as the most-watched telecast since the Academy Awards (43.6 million, ABC, 3/2/14) and the third most-watched Wild Card game on record (49ers-Packers on FOX, 47.1 million, 1/5/14; Steelers-Broncos on CBS, 42.4 million, 1/8/12).
Sunday’s Cincinnati Bengals-Indianapolis Colts game on CBS was the second-most watched Wild Card game of the weekend, drawing 28.3 million average viewers.
Saturday’s Wild Card Games set network records. The Baltimore Ravens-Pittsburgh Steelers game on NBC averaged 28.0 million viewers to rank as the second most-watched Saturday AFC Wild Card game in the past 20 seasons, and the Arizona Cardinals-Carolina Panthers matchup on ESPN drew 21.7 million average viewers to rank as the network’s third highest-rated NFL game ever.
Source: NFL & The Nielsen Company, Fast National Data