via press release:
NICKELODEON GREENLIGHTS LALALOOPSY, NEW ANIMATED PRESCHOOL SERIES
SET TO PREMIERE IN SPRING 2013
Based on Award-Winning, Best-Selling Lalaloopsy Line, New Series Celebrates Diversity, Friendship and Teamwork
NEW YORK – Feb. 11, 2013 – Nickelodeon has ordered 52 episodes of the animated preschool series, Lalaloopsy, set to premiere in spring 2013. Based on the best-selling line, the half-hour series celebrates diversity, friendship and teamwork and stars the Lalaloopsy rag dolls –, Mittens Fluff ‘n Stuff, Bea Spells-a-Lot, Rosy Bumps ‘N’ Bruises, Jewel Sparkles, Peanut Big Top, Spot Splatter Splash, Crumbs Sugar Cookie, Dot Starlight and their group of friends. The characters, who magically came to life when their last stitch was sewn, each have a unique personality based on the fabrics that were used to make them and a special pet. They come together for daily adventures in a whimsical world of silly surprises called Lalaloopsy Land. Lalaloopsy is co-produced with MGA and Moonscoop Productions.
“Kids adore the Lalaloopsy line and will now be able to engage with these characters in a whole new way when we bring them to life on TV for the first time,” said Teri Weiss, EVP of Production and Development, Nickelodeon Preschool. “The Lalaloopsy world is filled with magic and surprises that will delight preschoolers while teaching important lessons about teamwork and friendship.”
“We are delighted to partner up with Nickelodeon, the greatest kids’ TV brand in the U.S. to air this outstanding series based on an award-winning brand,” said Isaac Larian, Chief Executive Officer of MGA Entertainment. “The series is certain to fuel the brand to new heights.”