via press release:
NICKELODEON WINS FEBRUARY WITH KIDS AND TOTAL VIEWERS
Net Scores Month’s Top Four Animated Series among Kids, Top Two Live-Action Shows
and Lands Top Two Preschool Series, Including Brand-New Hit Wallykazam! at Number-One
Brand-New Animated Series Breadwinners Debuts with Almost 3 Million Total Viewers
NEW YORK – Feb. 25, 2014 – Nickelodeon closed February as the top basic cable net with Kids 2-11 (3.0/967K) and total viewers (1.8M), marking 13 straight months of prior-year gains with Kids 2-11. The network’s February win was driven by hits in every genre: animation, live action and preschool.
In animation, Nick had the top four series among Kids 2-11, led by SpongeBob SquarePants, which earned a 5.3/1.7M with Kids 2-11 and 3.3M total viewers. Sanjay and Craig came in second with Kids 2-11 (4.7/1.5M) and drew 2.8M total viewers. Teenage Mutant Ninja Turtles was the third leading animated series with Kids 2-11 (4.7/1.5M) and scored 3M total viewers. Rabbids Invasion rounded out the top four spots with Kids 2-11 (4.6/1.5M), while drawing 2.6M total viewers.
In live-action, Nickelodeon’s latest hit Every Witch Way ranked as the number-one program with Kids 2-11 (4.7/1.5M, +24%) and scored the number two spot behind Sam & Cat with K6-11 (5.7/1.1M, +43%), averaging 2.6M total viewers. Sam & Cat was the leading live-action series with Kids 6-11 (5.8/1.1M, +53%) and drew 2.8M total viewers.
In preschool, Wallykazam!, the net’s brand-new curriculum-driven series teaching literacy, topped the month as TV’s number-one preschool show among Kids 2-5 (6.9/853K, +50%). At number two, was Paw Patrol which averaged a 6.8/845K with preschoolers and posted ratings increases of +45% over a year ago.
Additionally, Nick launched a brand-new animated series this month, Breadwinners, the story of two booty-shaking ducks who deliver bread in a jet-fueled rocket van, which scored the number two spot for the week (behind only SpongeBob SquarePants) with Kids 2-11 (5.4/1.7 million) with its President’s Day debut (Monday, Feb. 17), and also drew 2.8 million total viewers.
Nickelodeon, now in its 34th year, is the number-one entertainment brand for kids. It has built a diverse, global business by putting kids first in everything it does. The company includes television programming and production in the United States and around the world, plus consumer products, online, recreation, books and feature films. Nickelodeon’s U.S. television network is seen in more than 100 million households and has been the number-one-rated basic cable network for 19 consecutive years. For more information or artwork, visit http://www.nickpress.com. Nickelodeon and all related titles, characters and logos are trademarks of Viacom Inc. (NASDAQ: VIA, VIA.B).