via press release:
NICKELODEON WINS NOVEMBER WITH KIDS FUELED BY HIT LIVE-ACTION SLATE
Henry Danger, Nicky, Ricky, Dicky & Dawn, The Thundermans
and The Haunted Hathaways Sweep with all Kid Demos for the Month
Santa Hunters TV Movie is Week’s Top Telecast with Kids
NEW YORK – Dec. 3, 2014 – Nickelodeon marked its fourth consecutive month as the top basic cable network in total day, winning November with kids 2-11 (2.3/698K). Nick’s performance was powered by its robust portfolio of best-in-class live-action shows.
With kids 2-11, the network swept the top three spots with Henry Danger (4.7/1.4M) leading the comedic trio, followed by Nicky, Ricky, Dicky & Dawn (4.4/1.3M) in second and The Thundermans (4.2/1.3M) in third. Also, The Haunted Hathaways gave the network the top four live-action series for the month with kids 2-11, coming in fourth place with a 3.7/1.1M average. With Kids k-11, Nick’s live-action slate once again dominated, as Henry Danger (6.3/1.2M), Nicky, Ricky, Dicky & Dawn (6.0/1.1M), The Thundermans (5.9/1.1M) and The Haunted Hathaways (5.3/990K) netted the top four spots, respectively.
The net also scored basic cable’s top two kids’ programs with total viewers for November, with SpongeBob SquarePants landing the number-one spot (2.6M), followed by Henry Danger (2.4M).
Nickelodeon’s niche nets also posted double-digit year over year gains for the month, with Nicktoons up +48% with kids 6-11 and TeenNick up +18% with its core teen 12-17 demo.
Additionally, Nickelodeon capped off the month of November with a weekly win (11/24/14-11/30/14), scoring the number-one spot on basic cable in total day with kids 2-11 (2.5/759K). The premiere of Santa Hunters (Friday, Nov. 28, 7:00 p.m. ET/PT), the network’s brand-new original TV movie, was the week’s number-one telecast with kids 2-11, averaging a 5.8/1.8M and drawing 3.0M total viewers.