via press release:

“Nightline” Is #1 for the Week in Total Viewers, Adults 25-54 and Adults 18-49


“Nightline” #1 in Total Viewers for 11th Week in a Row and for the 10th Time in 11 Weeks Among Adults 25-54


Season to Date, “Nightline” Ranks First in Late-Night Among Total Viewers, Adults 25-54 and Adults 18-49

Season to date “Nightline” is Drawing its Largest Overall Audience in 8 Years



During the week of May 2, 2011, the first complete week of the May 2011 Sweeps, ABC’s “Nightline” ranked No. 1 across all key demos: Total Viewers (4.547 million), Adults 25-54 (1.815 million) and Adults 18-49(1.346 million), according to Nielsen Media Research.  “Nightline” stretched its No. 1 rank in Total Viewers to 11 straight weeks, while taking the top position in Adults 25-54 for the 10th time in the last 11 weeks.


For the 2nd time in 3 weeks, “Nightline” saw week-to-week increases among Total Viewers (+14%),Adults 25-54 (+15%) and Adults 18-49 (+16%). In fact, the ABC late night program attracted its largest weekly audience in over 5 months (since the week of 11/29/10) and 2nd largest overall this season.


“Nightline” improved on its year-ago week performances among Total Viewers (+22%), Adults 25-54 (+13%) and Adults 18-49 (+3%).   Further, “Nightline” posted year-to-year gains in Total Viewers in the last 12 weeks and in Adults 25-54 in the previous 8 weeks.


Season to date, “Nightline” ranks first in late-night among Total Viewers, Adults 25-54 and Adults 18-49. This is the first time ever that “Nightline” has been in first place at this point in the season since at least the 1993-94 season, when “Letterman” began on CBS.  In addition, “Nightline” is up by +5% in Total Viewers and by +4% in Adults 25-54 compared to the same point last year. Season to date “Nightline” is drawing its largest overall audience in 8 years – since the 2002-03 season.


“Nightline” topped CBS’ “The Late Show” (+970,000) by its 3rd largest Total Viewer margin this season, while beating NBC’s “The Tonight” (+720,000) by its 2nd best Total Viewer gap of the season.


ABC News’ “Nightline” is anchored by Cynthia McFadden, Terry Moran and Bill Weir. John Donvan and Vicki Mabrey are correspondents. Jeanmarie Condon is the Executive Producer. The program airs weeknights at 11:35 p.m., ET on the ABC Television Network.

(Week of May 2, 2011)


TOTAL VIEWERS A25-54(000)/ Rtg A18-49(000)/ Rtg
ABC “Nightline”       4,547,000     1,815,000/ 1.5      1,346,000/ 1.0
CBS “Late Show”       3,577,000     1,538,000/ 1.2      1,177,000/ 0.9
NBC “Tonight Show”    3,827,000     1,643,000/ 1.3      1,291,000/ 1.0


Source: The Nielsen Company, NTI Total Viewers, Adults 25-54 & Adults 18-49 Live+SD weeks of 5/2/11, 4/25/11 & 5/3/10.  Live+7 (where available) & Live+SD for Season-to-date 10-11 vs. 09-10 (9/2/10-5/6/11 vs. 9/21/09-5/7/10).



Posted by:TV By The Numbers

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