via press release:

Nuggets/Lakers Game 2 – ESPN’s Second-Most-Viewed Basketball Telecast Ever

ESPN NBA Conference Finals and Postseason Ratings and Viewership Up Significantly
ESPN’s telecast of the NBA Western Conference Finals Game 2 between the Denver Nuggets and Los Angeles Lakers Thursday, May 22, at 9 p.m. ET earned a 5.7 rating, representing an average of 5,640,000 household impressions and 7,886,000 viewers (P2+) to become the network’s second most-viewed basketball game ever (college or pro).  Game One of the series remains the most-viewed by a slim margin, with an average of 5,688,000 homes (5.8 rating, 8,085,00 viewers).

Additional highlights:

  • ESPN is averaging a 3.1 rating for the 2009 NBA post season, up three percent from 2008.In addition, ESPN is up 7 percent in household impressions (3,059,000 in 2009) and 10 percent in viewers (4,049,000).
  • The Nuggets/Lakers outpaced last year’s Eastern Conference Finals Game 2 between Detroit/Boston by 38 percent in viewers (5,698,000), 28 percent in households (4,409,000)and 24 percent in rating (4.6).
  • ESPN’s two-game Western Conference Finals have averaged a 5.8 rating, up 29 percentfrom 2008 and up 31 percent in household impressions and 43 percent in P2+ (4.5 rating, 4316,000 impressions and 5,570,000 viewers in 2008)
  • The Nuggets/Lakers game delivered a 16.3 rating in Denverthe highest-rated NBA game on ESPN or ABC ever locally (records date back to 2003).  In L.A., the game posted a 14.2 rating, the highest-rated NBA Playoff game on ESPN (excluding The Finals, with records going back to 2003).
  • Game 2 of the Western Conference Finals was also the most viewed NBA game ever, with more than 2 million minutes of time spent by users — breaking a record set by Game 1 on Tuesday.

Coverage of the Western Conference Finals will continue with the Lakers visiting the Nuggets forGame 3 Saturday, May 23, on ABC at 8:30 p.m. Mike Breen will call the game with analysts Mark Jackson and Jeff Van Gundy and reporter Doris Burke.  The game will also be available via ESPN Radio. NBA Countdown will preview the game on ESPN at 8 p.m.

Posted by:TV By The Numbers

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