Note that the ratings below are “coverage” ratings which is the % of OWN’s cable coverage, not the “national” ratings which are the % of the total US TV audience that you typically see elsewhere on our site.
via press release:
‘OPRAH’S NEXT CHAPTER’ TWO HOUR PREMIERE SCORES HIGHEST RATED SUNDAY PREMIERE EVER ON OWN: OPRAH WINFREY NETWORK
Series Scores Double Digit Growth Vs. Year Ago Launch Numbers with a 1.1 Rating in the Key Female Demo and 1.1 Million Total Viewers
Los Angeles, CA – The two hour premiere of Oprah Winfrey’s new primetime series “Oprah’s Next Chapter” on Sunday, January 1 (9-11 p.m. ET/PT) garnered the network’s highest Sunday premiere ever on OWN with a 1.1 rating in the key female demo (W25-54) and 1.1 million total viewers.
The premiere episode, which featured an intimate interview with Aerosmith frontman Steven Tyler at his lake house in Lake Sunapee, New Hampshire, posted the highest ratings ever in the 9-11 p.m. time period (up +463% W25-54 versus the Sunday 9-11 p.m. December 2011 timeperiod average), built through its second hour, and garnered double digit growth across all key demos versus year ago network launch numbers (1.1 W25-54, 1.1 HH, 1.1 million total viewers; +83% W25-54, +38% HH, +47% P2+).
This was the highest rated premiere for a series on OWN outside of the network’s launch weekend only behind the two hour premiere of “Season 25: Oprah Behind the Scenes” on Saturday, January 1, 2011 (1.11 W25-54, 1.2 million total viewers) making it the second highest telecast for the network to date across all key demos.
Source: The Nielsen Company
OWN ratings are coverage ratings.
About “Oprah’s Next Chapter”
Sundays 9:00-10:00 p.m. ET/PT
In this new, weekly, primetime series, Oprah steps outside of the studio for riveting, enlightening and in-depth conversations with newsmakers, celebrities, thought leaders and real-life families. Produced by Harpo Studios. During the first season, Oprah also speaks with Pastor Joel Osteen after attending his church service in Houston, Texas (January 8), tours Skywalker Ranch with George Lucas as her personal guide (January 15), has a slumber party at Southern chef Paula Deen’s Georgia estate (January 22) and journeys to Haiti with Sean Penn nearly twoyears after the devastating earthquake that took the lives of more than 300,000 people (January 29).
Join the conversation on Twitter #OprahsNextChapter
About OWN: Oprah Winfrey Network
A joint venture between Harpo, Inc. and Discovery Communications, OWN: Oprah Winfrey Network is a multi-platform media company designed to entertain, inform and inspire people to live their best lives. OWN debuted on January 1, 2011, in approximately 77 million homes on what was the Discovery Health Channel. The venture also includes the award-winning digital platform, Oprah.com. OWN: Oprah Winfrey Network is currently available in approximately 67% of homes in the United States and 80% of cable homes.