via press release:


Highly Anticipated Mexico vs. USA Game is the Most-Watched Gold Cup Match Ever in Network’s History

Tournament Final Attracts 1.1 Million Total Viewers 2+, Regardless of Language, in Los Angeles and Out-delivers the Combined Primetime Viewership of ABC, CBS, NBC, and FOX, Among Others
MIAMI, FL, JULY 28, 2009 – Sunday’s highly anticipated broadcast of the CONCACAF Gold Cup final game Mexico vs. USA on Univision attracted 5.4 million Total Viewers 2+, making it the highest-rated Gold Cup match ever in the network’s history. In addition, the exciting tournament final, which gave Mexico a 5–0 win over USA, also delivered impressive audience levels in key markets, among them Los Angeles where KMEX Univision 34 attracted 1.1 million Total Viewers 2+, regardless of language; an audience +47% greater than Sunday night’s combined primetime viewership of ABC, CBS, NBC, FOX, CW, My Network TV and ION stations in that market.

Local Markets:

Regardless of language, the 2009 Gold Cup final made Univision the #1 station during the match’s time period in the following markets:

Los Angeles, New York, Miami, Houston, Dallas, Chicago, Phoenix, San Francisco, and Sacramento among Adults 18-49, Adults 18-34, and Persons 12-34

Los Angeles, New York, Miami, Houston, Dallas, Phoenix, San Francisco, and Sacramento among Total Viewers 2+, Men 18-49 and Men 18-34

Year-to-date, the 2009 Gold Cup final is the #1 soccer match so far:

In Los Angeles, New York, Houston, Dallas, and San Francisco among Adults 18-49

In Los Angeles, New York, Houston, and Dallas among Adults 18-34

In Los Angeles, Houston, Dallas, Chicago, and San Francisco (tie) among Men 18-49

Sunday’s 2009 Gold Cup final and last Thursday’s semi-final matches on Univision are this July Sweep’s highest-rated sporting events so far, beating the MLB All Star Game on FOX in:

Los Angeles, Miami, Houston, Dallas, and Phoenix among Adults 18-34, Men 18-34 and Men 18-49

Los Angeles, Houston, Dallas, and Phoenix among Adults 18-49

Los Angeles, Houston, and Dallas among Total Viewers 2+

Source: The Nielsen Company NPM, Live + SD Fast Ratings, 7/26/2009 2:55-5:01pm EDT;  Live and Live + SD 12/26/05-7/23/09 (7/20-7/23 based on primetime only, all comparisons prior to 12/26/05 based on NHTI).   Nielsen Station Index, Live Only ratings/impressions, 07/26/2009 3:00pm-5:15pm ET, live across time zones. 01/01/2009-07/26/2009 soccer game program averages. Sunday Primetime is defined as ABC/CBS/NBC/ION/UNI 7P-11P ET/PT; 6P-10P CT and FOX/MNT/CW 7P-10P ET/PT; 6P-9P CT. Gold Cup Final 06/24/2007, Gold Cup Final 07/24/2005.

Posted by:TV By The Numbers

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