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via press release:

OWN BREAKS VIEWERSHIP RECORDS; DELIVERS MOST-WATCHED QUARTER IN NETWORK HISTORY

  

OWN Achieves Highest Quarterly Prime Rank in Network History (#21 W25-54)

 

OWN Earns Most-Watched Week in Network History in Prime (week of March 23)

 

Q1 2015 Up +44% in Prime in Total Viewers vs. Previous Quarter

 

Los Angeles – OWN: Oprah Winfrey Network delivered its most-watched quarter in network history in Q1 2015 with 581,000 total primetime viewers, up +44% vs. prior quarter.  The network also achieved its highest quarterly rank in prime in network history at #21 in the key W25-54 demo (among ad-supported cable networks). 

 

Additionally, OWN had its most-watched week in network history for the week of March 23, with 798,000 total viewers in prime.  The records for both the most-watched quarter and the most-watched week are consistent in both Live+SD and Live+3 data.  Moving forward, the network will be reporting Live+3 data, with the exclusion of live and event programming.

 

The ratings momentum in Q1 2015 was driven by several of the network’s original series:

 

*      Popular series “The Haves and the Have Nots” and “If Loving You is Wrong,” both from Tyler Perry, led to OWN’s most-watched night in network history on March 24, with primetime averaging nearly 2.9 million viewers.  In L+3, “The Haves and the Have Nots” (9 p.m.) earned a 3.13 rating W25-54 (up +19% vs. LSD) and attracted 4 million viewers (up +14% vs. LSD) and “If Loving You is Wrong” (10 p.m.) earned a 2.71 rating W25-54 (up +22% vs. LSD) and attracted 3.5 million viewers (up +16% vs. LSD).

o      Competitive data:  For the quarter, “The Haves and the Have Nots” and “If Loving You is Wrong” led OWN to be Tuesday night’s #1 cable network among women and #1 network on all of TV among African-American women and total viewers

 

*      Comedy series “Love Thy Neighbor” from Tyler Perry was Wednesday night’s #2 original cable series for African-American women, driving OWN to be Wednesday night’s #2 cable network for African-American women

 

*      The much talked about special featuring Iyanla Vanzant’s sit down with Chris Brown’s ex Karrueche Tran (3/28/15 at 8 p.m.) “Iyanla Exclusive:  Karrueche Tran” posted 813,000 total viewers, a 0.76 rating W25-54 and a 3.93 African-American W25-54, marking the network’s strongest performance in the time period since February 2013 and ranked #1 in the time period among African-American women

 

*     “Welcome to Sweetie Pie’s,” “Raising Whitley” and “2 Fat 2 Fly” were Saturday night’s top 3 original cable series for the quarter among African-American women.  “Welcome to Sweetie Pie’s” most recent episode (3/28/15 at 9 p.m.) posted 1.06 million viewers and a 0.98 rating W25-54 and a 5.06 rating African-American W25-54, tying the show’s highest W25-54 rating of the season, becoming Saturday night’s #1 cable telecast among African-American women and the #1 non-sports telecast for African-American total viewers.  Additionally, Saturday’s episode ranked as the #2 episode this season among total viewers and the series achieved its highest African-American W25-54 rating this season

 

Source:  The Nielsen Company, Live+3

 

About OWN: Oprah Winfrey Network

 

OWN: Oprah Winfrey Network is the first and only network named for, and inspired by, a single iconic leader. Oprah Winfrey’s heart and creative instincts inform the brand – and the magnetism of the channel.  Winfrey provides leadership in programming and attracts superstar talent to join her in primetime, building a global community of like-minded viewers and leading that community to connect on social media and beyond. OWN is a singular destination on cable.  Depth with edge.  Heart. Star power. Connection.  And endless possibilities.  OWN is a joint venture between Harpo, Inc. and Discovery Communications.  The network debuted on January 1, 2011 and is available in 85 million homes.  The venture also includes the award-winning digital platform Oprah.com. For more information, please visit www.oprah.com/own and www.press.discovery.com/us/own.

Posted by:Steve Baron

VP/Digital for TV station ownership group; Dad to young twins, runner, skier & spend a lot of times in airplanes.

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