via press release:
OXYGEN MAKES A SPLASH THIS SUMMER WITH A DAZZLING LINE UP OF
WATER COOLER WORTHY SHOWS
Summer Slate Features New and Returning Series Premieres Including “Jersey Couture,” “Dance Your Ass Off,” “BGC Miami” and “Hair Battle Spectacular”
New York, NY – May 13, 2010 – Oxygen spices up summer 2010 with all new buzz worthy original programming beginning with the series premiere of “Jersey Couture” on Tuesday, June 1 at 10:00 PM ET/PT and the return of the hit dance/weight loss competition series “Dance Your Ass Off” hosted by Mel B (Spice Girls) on Monday, June 7 at 11 PM ET/PT. Later this summer, “Bad Girls” fans will get their next dose of guilty pleasure when the fifth season takes a new city by storm as “BGC Miami” premieres in August. And viewers will have to get their weaves in check when the new, over-the-top competition series “Hair Battle Spectacular,” hosted by Brooke Burns, launches this August.
Oxygen’s groundbreaking real time water cooler destination, www.OxygenLive.com will continue as a companion to every original series with a live digital viewer experience. For fans who no longer want to wait until the next morning to chat about the latest gossip, OxygenLive provides a social media dashboard in which fans can socialize, interact and react in real time through a live chat, Facebook and Twitter all in one place while the show airs.
From Jersey’s “First Family of Fashion” to “thinspirational” contestants, hot Miami action to an outrageous battle of the tresses; Oxygen has enough summer heat for everyone.
Oxygen’s summer line up is as follows:
“Jersey Couture” – Premieres Tuesday, June 1 at 10pm ET/PT
From prom dresses to mother-of-the bride gowns, leopard print to gold sequins, Diane & Co. has it all. Owned by the Scali family, Diane & Co. is the fashion playground for Diane’s daughters, Kimberly and Christina, who are the eyes into this world of high fashion and family hi-jinks. Kimberly’s business sense and Christina’s fairytale aspirations make a great combination, but mixing family with business sometimes proves to have its challenges. Ultimately, the clients reap the rewards of the talented Scali family because at the end of the day, it’s all about providing women with a Cinderella experience of a lifetime! “Jersey Couture” is produced by Magilla Entertainment with Brian Flanagan and Matthew Ostrom serving as executive producers. Laura Palumbo Johnson and Jacqueline Cardillo Garofano are co-executive producers.
“Dance Your Ass Off” – Premieres Monday, June 7 at 11pm ET/PT
*Regular timeslot premiere Monday, June 14 at 10pm ET/PT
This critically acclaimed series returns for season two with new host, Mel B. The hybrid dance/weight loss competition series features talented, full-figured contestants who take to the stage to unleash their inner thin. They will battle each other on the dance floor – as well as on the scale — for a shot at a $100,000 grand prize. The expert panel of judges includes Lisa Ann Walter, Danny Teeson and a weekly guest judge. Magical Elves’ Dan Cutforth, Jane Lipsitz and Charlie Haykel serve as executive producers. Lisa Ann Walter conceived the original “Dance Your Ass Off” and executive produces along with Kate Rigg.
“BGC Miami” – Premieres in August
The fifth season premiere of “Bad Girls Club” hits the beaches of Miami this summer. In this fan favorite series, seven self-proclaimed “bad girls” live together in a beautiful mansion. In a house full of women with similarly explosive personalities, clashes constantly erupt between roommates and housemates. Season four posted record ratings in first quarter 2010 and made network history as the best performing series ever. “Bad Girls Club” is produced by Bunim-Murray Productions.
“Hair Battle Spectacular” – Premieres in August
Hosted by actress Brooke Burns, “Hair Battle Spectacular” is a competition series that pits 10 of America’s hottest stylists against each other to see who can deliver the biggest and best in fantasy hair design. Part sculpture and part pop art, each challenge will require the stylists to create outrageous hair designs that resemble everything from multi-layer wedding cakes to toys with moveable pieces. But in the end, only one hairdo will be left standing. The stylists present their hair creations in classic ‘Hair Battle’ mode: live and out loud with a fully produced, dramatic and stylized performance. After each challenge, the judges: award-winning fantasy hair designer Derek J, celebrity stylist Lindsay Albanese and a rotating guest judge, critique the designers on creativity, execution and overall presentation. In addition to spectacular blow-by-blow drama on the hair battle runway, there is also the day-to-day drama between the cohabitating stylists who fight each week to stay in the battle and win the ultimate prize of $100,000. “Hair Battle Spectacular” is produced by 3 Ball Productions with JD Roth, Todd Nelson, Adam Greener, and Mike Nichols serving as executive producers.
About Oxygen Media
Oxygen Media is a multiplatform lifestyle brand that delivers relevant and engaging content to young women who like to “live out loud.” Oxygen is rewriting the rulebook for women’s media by changing how the world sees entertainment from a young woman’s point of view. Through a vast array of unconventional and original content including “Bad Girls Club,” “Dance Your Ass Off” and “Tori & Dean: Home Sweet Hollywood,” the growing cable network is the premier destination to find unique and groundbreaking unscripted programming. A social media trendsetter, Oxygen is a leading force in engaging the modern young woman, wherever they are, with popular features online including OxygenLive, shopOholic, makeOvermatic, tweetOverse and hormoneOscope. Oxygen is available in 76 million homes and online at www.oxygen.com, or on mobile devices at wap.oxygen.com. Oxygen Media is a service of NBC Universal.