via press release:
OXYGEN’S CRITICALLY ACCLAIMED “THE GLEE PROJECT” DELIVERS MORE THAN ONE MILLION TOTAL VIEWERS DURING ORIGINAL AND ENCORE AIRINGS OF ITS FOURTH EPISODE ON SUNDAY
Series Improves Each Week Growing 86% Percent in A18-49 and 64% in Total Viewers From Premiere
Oxygen Digital Explodes with 3.8 Million Page Views Since Sunday’s Premiere Driven by Dual Screen Experience OxygenLive
NEW YORK – July 12, 2011 — During both its original and encore airings of episode four, Oxygen’s critically acclaimed “The Glee Project” delivered over one million viewers (1,053,000) on Sunday night with 745,000 total viewers earned during the first hour and 308,000 total viewers during its encore presentation, according to Nielsen Media Research. Demonstrating weekly ratings growth, “The Glee Project” delivered series highs and grew double digits among total viewers and all key demos since its premiere on June 12th. The series posted a 64% percent increase in total viewers, +108% among A12-24, +82% among W18-49 and +86% among A18-49 since premiere.
Compared to the prior original episode that aired on June 26, Sunday’s program grew an impressive 26% in total viewers (745,000 VS. 591,000), 24% in A18-49 (392,000 vs. 316,000), 30% among W18-49 (262,000 vs. 201,000) and 39% among the rabid “The Glee Project” A12-24 demo (246,000 vs. 177,000). On the digital front, Oxygen.com recorded 3.8 million page views since Sunday, an +83% improvement over the same time period for episode three, driven in part by OxygenLive, Oxygen’s dual screen experience, which was responsible for 52% of page views between Sunday and Monday.
Sunday’s OxygenLive event, hosted by contenders Cameron and Damian, marked the best Oxygen Live event to date, posting triple digit growth in unique visitors (+557%) over the episode three event. Overall, the Oxygen Live site (www.OxygenLive.com) recorded triple-digit growth in unique visitors (+319%) and page views (+695%) for the full premiere day as compared to the full premiere day of episode three. Oxygen.com also recorded its best day since March 3, 2010 with respect to average time spent on the site on Sunday (17 minutes). Sunday night’s episode ranked as the #2 most mentioned program online among all cable television programs, the highest ranking the series has received according to social media index, Trendrr.
Sunday’s episode, titled “Dance Ability,” featured guest mentor Harry Shum, Jr. (“Glee’s” Mike Chang) who coached the nine remaining contenders on their moves. Paducah, KY’s McKynleigh Abraham (19) was eliminated, after performing Carrie Underwood’s “Last Name” during the bottom three segment of the show. On July 17, the next original episode of “The Glee Project” with returning guest mentor Darren Criss (“Blaine”) will explore the theme of ‘Pairability,’ challenging the contenders to collaborate on duets.
“The Glee Project” is produced by Ryan Murphy Television and Embassy Row with Ryan Murphy, Dante Di Loreto, Michael Davies and Shauna Minoprio serving as executive producers.
On air Source: Nielsen Media Research LS Digital source: Adobe SiteCatalyst (Omniture)
Fans of “The Glee Project” can follow the show on Twitter at http://www.twitter.com/thegleeproject, Facebook at http://www.facebook.com/thegleeproject and Tumblr at http://thegleeproject.tumblr.com for access to all of the latest news and information. Additionally, fans can vote for their favorite contender in the Bing Fan Favorite contest beginning at 9pm ET on Sunday, June 12 and continuing throughout the run of the show. Log-on to www.OxygenLive.com for special live chats with cast as well as a special chat with the eliminated contender directly following the episode. Viewers can log on to www.Oxygen.com for a more in depth look at each contender and to meet the judges, complete with photo galleries and video.
About Ryan Murphy Television
Ryan Murphy Television is the creative force behind some of today’s most groundbreaking television. Responsible for the Primetime Emmy® and Golden Globe® winning series “Nip/Tuck” and “Glee,” which has become a cultural phenomenon, RMTV strives to bring fresh perspectives to television audiences the world over.
About Embassy Row
Embassy Row is a New York City-based global format and digital production company dedicated to developing original concepts and adapting international formats for television networks, online and wireless distribution in the U.S. and around the world. We specialize in the genres of games, comedy, reality, factual, sports and food and are pioneers in the fields of brand-supported and digital content. Embassy Row is a creative company, led by hands-on producers always on the lookout for the next breakthrough idea. Since 2008, Embassy Row has been a part of the Sony Pictures Television company.
About Oxygen Media
Oxygen Media is a multiplatform lifestyle brand that delivers relevant and engaging content to young women who like to “live out loud.” Oxygen is rewriting the rulebook for women’s media by changing how the world sees entertainment from a young woman’s point of view. Through a vast array of unconventional and original content including “ The Glee Project,” “Bad Girls Club,” “Hair Battle Spectacular,” and “Tori & Dean: Home Sweet Hollywood,” the growing cable network is the premiere destination to find unique and groundbreaking unscripted programming. A social media trendsetter, Oxygen is a leading force in engaging modern young women, wherever they are, with popular, award winning features online including $2, the real time social viewing party that is also available as an app for the iPhone and iPad, as well as innovative tools shopOholic and makeOvermatic. Oxygen is available in 77 million homes, and can be found online and on mobile devices at www.oxygen.com. Follow us on Twitter at http://www.twitter.com/OxygenPR. Oxygen Media is a service of NBCUniversal.