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via press notes:

Tuesday Results:

 

  • “Parks and Recreation” (1.4/4 in 18-49, 3.5 million viewers overall from 8-8:30 p.m. ET) matched last week’s 18-49 rating (1.4), and remains within 0.1 of the shows’ strong season debut (1.5 on Jan. 13).  Last night’s 8 p.m. “Parks” ranked #1 in the time period among the Big 4 in adults 18-34 and women 18-34.

 

  • Last night’s “Parks and Recreation” is up +40% versus what the show was averaging at the end of last season in adults 18-49 (1.0 with its final four episodes on Thursday nights last April) and is also up +17% versus the show’s third week last season in adults 18-49  (1.4 vs. 1.2 from 8-8:31 p.m. on Thursday, Oct. 10, 2013).

 

  • Upscale: “Parks” is this season’s #1 most upscale primetime series on the Big 4 in its concentration of adults 18-49 living in homes with $100K+ incomes (with a 168 index, “most current” L+3 results, 100 represents an average concentration of those homes).

 

 

  • A second telecast of “Parks and Recreation” (1.3/4 in 18-49, 2.9 million viewers overall from 8:30-9 p.m. ET) ranked #1 or tied for #1 in the time period among the Big 4 in adults, men and women 18-34.  The 8:30 “Parks” retained 93% of both the prior week’s 1.4 rating in the 8:30 half-hour and last night’s 1.4 lead-in from the 8 p.m. “Parks.”  

 

 

  • “Marry Me” (0.7/2 in 18-49, 2.3 million viewers overall from 9-9:30 p.m. ET) matched its prior rating (0.7 on Jan. 13) after being preempted last week, and is currently up +4% versus its prior telecast in total viewers (2.252 million vs. 2.175 million), pending updates.  “Marry Me” is also up versus that previous episode in adults 18-34 (0.5 vs. 0.4) and women 18-49 (1.0 vs. 0.9).

 

  • Upscale: “Marry Me’” delivers a strong concentration of upscale viewers, indexing at a 134 for adults 18-49 living in homes with $100K+ incomes (100 represents an average concentration of those homes, “most current”).

 

 

  • “About a Boy” (0.8/2 in 18-49, 2.8 million viewers overall from 9:30-10 p.m. ET) built on its 18-49 lead-in from “Marry Me” for  a second straight telecast and has now matched or improved on its lead-in for three consecutive telecasts.

 

  • An encore telecast of “Chicago Fire” (0.8/3 in 18-49, 3.6 million viewers overall from 10-11 p.m. ET) grew from half-hour to half-hour by +13% in adults 18-49 (0.8 to 0.9) and +10% in adults 25-54 (1.0 to 1.1), despite the 10 p.m. hour.  The “Chicago Fire” rebroadcast held steady or grew half-hour to half-hour in every key demo.

 

 

Posted by:Steve Baron

VP/Digital for TV station ownership group; Dad to young twins, runner, skier & spend a lot of times in airplanes.

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