via press release:
New STARZ Original Series “Power” Premiered with Solid Opening
Multiplatform Performance of More Than 2.6 Million Viewers
More Than 2 Million Live+SD Weekend Viewers on STARZ
“Power” Delivered Both Male and Female Viewers Equally
Largest A18-49 Audience Concentration for a STARZ Original Series Since “Spartacus”
“Power,” the new STARZ Original series drama from Executive Producer Curtis “50 Cent” Jackson, debuted on STARZ this past weekend, yielding more than 2 million Live+SD viewers for Saturday and Sunday airings, with the youngest STARZ demos since “Spartacus: War of the Damned” and an evenly balanced gender split.
The “Power” Saturday night 9PM ET/PT premiere yielded 462K Live+SD viewers. Saturday night performance total with re-airings delivered 1.27 million viewers.
Preliminary multiplatform sampling from the week-long on-demand and online sampling campaign yielded an additional 480,000 viewers, raising the total viewership of the first episode to 2.6 million and counting. This included a single telecast on STARZ sister network ENCORE, which contributed nearly 150,000 viewers to the multiplatform performance. Note: additional multiplex, extended DVR, on-demand, STARZ PLAY/online, and complete sampling data are not included in the figures above.
The 2 million weekend Live+SD STARZ viewers is on par with the season two premiere of Da Vinci’s Demons and last August’s STARZ Original limited series “The White Queen.”
As to other demographic data:
* Women 18+ made up 45% of the “Power” weekend viewers, men 18+ made up 48%
* Adults 18-49 represented 52% of the “Power” audience this weekend, while Adults 50+ made up 40%
(SOURCES: Nielsen Npower Live+SD data. Sampling results based on internal estimates of subscription and free On Demand, as well as on-line viewing. Subject to further qualifications available upon request.)