via press release:

Ratings Highlights For Friday, June 26, 2009 – Fast National Ratings

Disney’s “Princess Protection Program” is Crowned Ratings Royalty

“Princess Protection Program” is TV’s No. 1 Entertainment Telecast of 2009 in

Kids 6-11 and Tweens 9-14, and Cable’s Most-Watched Scripted Telecast in Viewers

“Princess Protection Program” Makes Disney Channel TV’s Most-Watched Network in the Time Slot, Nearly Doubling Runner-Up CBS in Total Viewers,

and Also Scores Top Rank in Kids 6-11 and Tweens 9-14

Among Disney Channel’s 76 Original Movie Premieres Ever, “Princess Protection Program” Ranks as the Net’s Third-Most-Watched Debut in Total Viewers

“Princess Protection Program” Garners Disney Channel’s Highest Time Period Numbers in Over 1 Year in Total Viewers and Target Kid Demos

Nearly 20 Million Unique Viewers Set Their Eyes on “Princess Protection Program”

Since its May ’09 International Launch in Over 85 Countries/Territories

and 9 Languages Across Europe, Middle East and Africa, and Now the U.S.

Friday’s All New “Wizards of Waverly Place” is the Series’ No. 1 Telecast

of All Time in Total Viewers, Kids 6-11 and Tweens 9-14

“Friday, June 26, 2009” (8:00-9:45 p.m.)

Disney Channel’s 76th original movie, Disney’s “Princess Protection Program,” starring Selena Gomez (“Wizards of Waverly Place”) and Demi Lovato (“Sonny With A Chance”), premiered as TV’s No. 1 entertainment telecast of 2009 in Kids 6-11 (3.1 million) and Tweens 9-14 (3.2 million) and cable’s No. 1 scripted telecast in Total Viewers (8.5 million).  Additionally, the movie was Friday’s No. 1 telecast across all TV in the same key demos.

  • “Princess Protection Program” towered over all time period competition on both broadcast and cable, virtually doubling runner up CBS in Total Viewers (8.5 million vs. 4.4 million), and also scoring No. 1 rank in Kids 6-11 and Tweens 9-14.

  • “Princess Protection Program” debuted as Disney Channel’s No. 3 original movie of all time in Total Viewers (8.5 million), behind June ‘08’s “Camp Rock” and August 07’s “High School Musical 2.”
  • “Princess Protection Program” generated Disney Channel’s highest numbers in the time period in Total Viewers, Kids 6-11 and Tweens 9-14 in more than a 1 year – since 6/20/08 (“Camp Rock”).
  • Since its premiere in EMEA in May ’09, and now the U.S., Disney’s “Princess Protection Program” has reached 19.3 million unique Total Viewers around the world, including 3.7 million Kids 6-11 and 3.5 million Tweens 9-14 for last night’s premiere.

  • Friday’s original “Wizards of Waverly Placestood as the series’ most-watched telecast on record in Total Viewers (6.0 million), Kids 6-11 (2.5 million) and Tweens 9-14 (2.5 million).

Click here for last night’s Princess Protection Program episodic photography

Click here for last night’s Wizards of Waverly Place episode photography

(Source: Nielsen Media Research (Fast National Ratings, Live + Same Day, 6/26/09). Ratings based on national rating unless otherwise noted. Reach based on unduplicated viewers who watched 6 minutes or more. Online: Omniture for 2009 data, Hitbox for 2008.

Posted by:TV By The Numbers

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