via press release:


World Premiere Sunday, February 6, at 3 PM (ET/PT)

The biggest event on all fours is back! PUPPY BOWL is back for its seventh consecutive year with an all-star, all-adorable cast that’s ready to mix it up on the grand gridiron of Animal Planet Stadium.  PUPPY BOWL VII brings viewers a loveable lineup that’s itching to play in a winning combination of terrier tackles, touchdowns, puppy penalties, fumbles and fido first downs.  Featuring fan-favorites like the water bowl cam, tail-gating fans, and the Ice Breakers blimp and its hamster crew, this year’s big game is sure to be a tail-wagger.  For the first time ever, viewers can watch the action from the puppy’s point-of-view with the new Puppy Cam.  And, be on the lookout for the “chicks” on the sideline with the addition of chicken cheerleaders and the debut of the Kiss Cam, which are sure to keep the crowd on its feet.  From barking beagles and spunky spaniels to everything in between-we’ve got the cutest players taking the field on Super BowlTM Sunday. Plus, back for another year is the popular BISSELL® KITTEN HALF-TIME SHOW that’s sure to bring down the house.

Posted by:TV By The Numbers

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