via press release:
With 2012 NBA Playoffs leading the way, TNT topped the charts for the third consecutive week. TNT was basic cable’s #1 network last week with viewers, adults 18-34, adults 18-49 and adults 25-54 in primetime, as well as with adults 18-49 and adults 25-54 in total day.
Wednesday night’s match-up between the Los Angeles Lakers and the Orlando Magic scored as basic cable’s #1 program for the week, with well over 7.4 million viewers, 2.7 million adults 18-34 and 4.4 million adults 18-49.
From the beginning of the 2012 NBA Playoffs on TNT, the network has won the night as ad-supported cable’s #1 network 14 times among adults 18-34, adults 18-49, adults 25-54, men 18-49 and men 25-54.
Source: Nielsen Media Research. Based on Live+SD. All Ad-Supported Cable Telecasts, Total Day; (4/28/2012- 5/3/2012, 5/5/2012-5/10/2012, 5/12/2012, 5/14/2012-5/16/2012).
NBA TV is averaging impressive double-digit year-to-year increases in both Total Day (+30%, with total viewers) and Prime (+25%, with total viewers) for the broadcast calendar year to-date.
Across the third week of May 2012, Adult Swim ranked as basic cable’s #1 network for Total Day Delivery of young adults 18-34 & 18-24, as well as men 18-34 & 18-24. The network also ranked #2 among basic cable networks for the week (behind TNT) in Total Day delivery of adults 18-49.
Adult Swim programming—including Family Guy and American Dad—accounted for 16 of the top 50 telecasts for the week on basic cable among adults 18-34 (more than any other network), and 19 of the top 50 among men 18-34.
The Big Bang Theory continues to deliver big for TBS. Last week the hit sitcom accounted for nine of basic cable’s Top 10 sitcom telecasts with viewers, adults 18-34 and adults 18-49. Topping the charts was the Tuesday 9 p.m. episode among viewers (2.9 million) and the Tuesday 10:30 p.m. episode among adults 18-34 (1 million) and adults 18-49 (1.7 million).
Last week, TBS’s late-night series CONAN brought in 1 million viewers in Live + Same Day, up 13% over the prior week of premieres. The show also delivered 338,000 adults 18-34 (+19%) and 629,000 adults 18-49 (+24%).
Cartoon Network continues to rank as television’s #1 network for weekly delivery of boys 2-11, 6-11 & 9-14 in early prime (7-9 p.m.). Cartoon Network also was the #1 television destination (broadcast & cable) among all kids (2-11, 6-11, 9-14) and boys on Monday night, and #1 with all boys Tuesday, Thursday & Friday night. Both Wednesday and Sunday night scored as the #1 night among boys 6-11 and 2-11.
Among its original Monday night comedy series, Adventure Time (7:30 p.m.) scored as the #1 telecast of the week among boys 6-11 & 2-11, and the #1 telecast of the day among kids 6-11 & 2-11. Immediately following, Regular Show (8 p.m.) ranked as the #1 telecast of the week among boys 9-14, and #1 in its time period among boys 6-11 & 2-11. Similarly, MAD (8:30 p.m.) ranked #1 in its time period among all boys on all television, and #1 among kids 9-14 on basic cable.
On Tuesday night, original series The Amazing World of Gumball (7:30 p.m.) scored as the #1 telecast of the day among boys 6-11 & 2-11, and #1 in its time period among boys 9-14. Level Up (8 p.m.) also ranked #1 in its time period among all boys 6-11, 2-11 & 9-14.
Friday night overall (7-9 p.m.) earned double-digit delivery growth among all kid demos—ranging between 22% and 33%–compared to the same time period last year. A back-to-back presentation of Adventure Time (7-8 p.m.) ranked #1 in its time period among all boys and increased delivery across the board of kid and boy demos. Programming franchise Cartoon Planet (8-9 p.m.) also grew all average kids delivery by double digits, ranging between 11% (kids 6-11), 14% (kids 2-11) and 18% (kids 9-14).
truTV ranked as one of cable’s Top 10 entertainment networks last week in delivery of men 18-34, charting outstanding +19% growth over the same week last year.
South Beach Tow (Wednesday at 9:30 p.m.) hooked up more than 1.3 million viewers, ranking among basic cable’s Top 5 programs in the timeslot with adults 18-49 and outperforming programs on such competing networks as History, Discovery and Comedy Central. The episode also scored a Top 5 finish in its timeslot with men 18-49. For the night, truTV finished among basic cable’s Top 10 networks with adults 18-49.
truTV’s Hardcore Pawn (1.2 million viewers Tuesday at 9 p.m.) and Bait Car (1 million viewers Friday at 10 p.m.) also performed strongly last week, as each show delivered double-digit demo growth in its timeslot.: